Power of Personal Branding
The Power of Personal Branding
Hello, everyone, I am delighted to share with you today, some of the best strategies, tips, and tricks about personal branding. I strongly believe that this topic is crucial to everyone, and now is the right time to start crafting your personal brand.
Who am I?
Just a dreamer boosting the power of personal branding to help fellow women and mothers. Three years ago, I embarked on a journey to create a platform supporting and inspiring women, especially moms. Today, this platform aptly named, She's Mom, is a testament to the massive impact personal branding can have on our lives.
Its Impact
One of my greatest motivations is the transformative power of personal branding in people's lives. I particularly remember one candidate, Susanna, struggling to land her dream job. Two years later, after intensive personal branding coaching, she now leads a fulfilling life in Dublin, Ireland, having found both a wonderful job and a soulmate.
The Brilliance of Personal Branding
Now, the pressing question is, why should you start embarking on this journey towards personal branding? Perhaps, you are seeking professional growth, wanting to become an entrepreneur, looking for personal development, searching for more clients, or just desiring a better job or promotion. From my experience, personal branding can help you obtain all these goals faster.
- Discover your career path
- Master the art of promoting yourself
- Revamp all your social media accounts
- Update your LinkedIn profile
- Have a professional photo session
Remember that a well-crafted personal brand can give you a competitive edge, especially in the tech world.
How to build a personal brand for business
To amplify your personal brand in the business world, it's essential to:
- Identify your target audience and understand your niche
- Create your website. Remember, the only thing you can fully own on the internet, is your website and your email list.
- Regularly write and publish articles. Showcasing your expertise through writing can position you as a credible authority in your field.
- Embrace Twitter and Podcasts. It's a fantastic way to increase your visibility and reach
The Benefits of A Strong Personal Brand
Building a strong personal brand can create numerous advantages.
- It helps you to pinpoint exactly you want from your personal life.
- It aids in your personal and professional development.
- It significantly enhances your self-esteem and self-love.
- It allows you to become your boss and start your business.
- It offers you the chance to become a speaker at conferences.
The power of video Storytelling & Community
The modern era of personal branding is revolving around video storytelling. By mastering this, you can quickly discover yourself, build confidence, and express your unique brand. Joining communities like Women in Tech allows you to grow and inspire other women together.
To wrap up, always remember Coco Chanel's famous quote, "You can be gorgeous at thirty, charming at forty, and irresistible for the rest of your life". This translates perfectly to personal branding - it's never too late to start, and once begun, the benefits are lifelong. Here's to living your brand authentically!
Please feel free to reach out to me for a free motivational session or any further inquiries. Always remember, the best motivation is inside you, just waiting to be explored and tapped into. Keep believing in yourself and continue growing each day. Building your personal brand isn’t just an investment in your career, it's an investment in your personal growth, testament of your resilience and the legacy you will leave behind. Cheers to your journey towards building a powerful personal brand!
Video Transcription
Hello, everyone. I am so happy to be here today with you. I uh prepare all my tips and tricks and secret about uh personal branding for today.As I say, I will put all my knowledge and all my energy here to help you and to inspire you for power of personal branding. I choose this term because it's one of my favorite. I really believe that it's important to start to create your own personal branding. And now it's the right time to start today, not tomorrow to do this who I am. I am just a dreamer who build a pink castle for moms and women. And uh I always dream to have magic power to create things uh and these things it's made for people. And uh three years ago, I uh start a new journey and I create, she's mom made it especially for women. I prepare it and I trying to put all my soul, all my experience to create a platform who's helping moms and women. One of my gift is to change the people life when professional parts pay. And I am sure that you have a moment in your life when you career. Maybe it wasn't the best or maybe you want more and more. I will tell you a very short story about my favorite candidate Susanna.
She come to me a few years ago and she said that it's impossible to get a job, the perfect job. And, uh, she started in Bucharest. I will change her job for a lot of time. And, uh, now it's from two years in Dublin in Ireland, She already changed her life. I find that uh the job for her in Ireland and also she find in Ireland a soulmate. So it's one of my story because I take her to the part. I don't want to change something because I can't and I push her to do it. And now she's so happy with her job and also with her personal life. I also let my colleague opinion about me. It's just to have an idea and uh let's continue because I prepare for you a lot of information. And of course, I am uh uh also open to send the presentation to habit. I'm sure that every woman has a story. So I have some questions for you. Why this moment is value for you. Now, maybe you are looking for a professional grow, may become entrepreneur, maybe you are looking for personal development or maybe you want to get more clients. Maybe you are looking for a better job all the time. We want more money or uh a promotion and so on. My challenge for you. Take two minutes and write on a white paper. What is your truly desire? If you have a professional mirror in your front, please think about what is your truly desire?
Take two minutes to write. I will continue my presentation, but please continue to write your truly desire and think about to build your brand. It's important to choose step by step process. It's not editing but it's not impossible to brand yourself. First of all, it's important to discover your career path to learn to promote yourself with a video, to check all your social media accounts. Every personal branding process starts with cleaning. So if you want to to make something funny, search on Google your name and see how many accounts do you have, how looks your account and try to delete it all the old account and uh the account that you don't use it anymore, update your profile on linking. Probably you heard this for a lot of time and believe me, it's very important to have a perfect linking profile for your brand. Update your pictures, take times and make a professional photo session. It's important to show your uh uh pictures, your authentic pictures and pictures for for now and take a photograph. It's best idea to shine on your online presence, why it's so important these steps. And yes, probably you think that you will have a lot of work to do. But uh it's important for balanced gender, active, building a strong personal brand and, and you already know this, but it is a huge competition in tech between women and men. So I hope that my idea to, to help you.
Uh just uh uh one thing I don't see if you text me in a chat. After I finish my presentation, I will come back to chat, how to build a personal brand for business. First thing, it's important to set your perfect customer and to set your target audience to do this. You need only to question what is my niche and who is my customer after you have this answer, you can build your own website even if can be a Facebook page on Instagram account. And so on, the only thing you can ever truly own on our internet, it's your website and your email list. Why I say this? Because sometimes on social media, it's pretty hard to control all the content. So if you build a website and you have an email list, when you decided to send a newsletter, you can control all your content. Let's continue. It's important to start to write a weekly article. Maybe you have time, maybe not. But sometimes if you want to uh position yourself like an expert, it's important to show to the whole world. Your expert is so a good way. It's to writing, writing.
It's a good uh good way to become an expert for other people to create a new also and to find something very special to keep your audience interest and to join in your community or in your business. Of course, to start a podcast and use Twitter. It's also amazing to increase your personal brand when we speak about sell your website. It's already technical part, but we are here at women in tech. So for sure, for you, it's not so complicated to do it and why it's so important to have a highest personal brand because you also can make money with your brand. It's also your core uh business for this when we are put all of our time and work to do this. Of course, we are looking to have some benefits. If you invest in your uh personal brand, you have a lot, a lot of benefits. You know what you want from your personal life. Exactly what we start. It's very important to know what is your truly desire. You invest in your personal and professional development every single day, you want to advance in your career because this is our dream to be every day, better and better and to uh arrive CEO or entrepreneur and so on, you will be more happy.
Happiness is uh a mission for us. So it's important to be more happy with it. You will grow your self esteem and love self when you see that uh people loves you and uh uh ask you to speak at a conference or ask your advice, you will feel better. And also this is a benefit of personal branding. You can be your own boss. When you have a strong personal brand, you can open a business very easy because you already have fun. So your fun can become clients, you can become speaker at conferences. And also I can confirm it's, it's amazing to come and speak in front of you for me. it's very, very grateful and I I am so grateful to be here today with you and you can be someone in the crowd. This is another benefit that you you can have. I can speak about video story because it's the innovation and uh it's the trendy at this moment, you sh you should shine in front of camera, you can take your smile and you can shine in front of camera. First of all, if you want to do this, you will speed the process, you discover yourself faster and you will have confidence to speak in front of camera to speak in front of the public. Uh give you a lot of power.
You should try it as we start this month with a video presentation, not with a resume because we consider that she's mom. It's a journey because you can come to create a profile to discover yourself. And then you can become mentor or become ambassador or you can become an entrepreneur and promote your services or product in our platform. Actually, the final mission is to inspire other women, other moms to come and join and develop themselves more and more we believe in the power of community. And uh I have also here on uh video presentation, but I think it's not enough time to show just a few seconds.
I would say that she is mom is before anything else, a beautiful community, a community for uh mothers who need the support to balance their uh career with their personal lives. Mothers who want to develop themselves and to make a difference to make an impact in this.
Something like this. You know, sometimes when you start to make a video presentation, you should be short sweet pragmatical. Well, I believe in the power of community and I'm so happy to be here at this conference. Amazing one. And I recommend you to come here all the time at all conferences in and in more and more community also in a small community than women in tech. You can join and grow together with the community. At the end, I want to, at the end of my presentation, I want to tell you that I have one free motivational session for you. So you can book at my email address. I will let also in the chat and I choose Coco Chanel uh uh one sentences because I can, I, I believe that you can be gorgeous at 30 charming and 40 irresistible for the rest of your life. I hope that I give you just some small tips and tricks with the personal branding. And now I want to come back to see your desire for personal branding. If you have any questions for me, I trying to put some tips and tricks and secret uh in 20 minutes. OK? I see here looking for motivation, technique for personal growth. OK? When you start to be your own motivation is inside you.
So it's very important to find time to spend with yourself. I believe in uh sabbatical days only with yourself. I believe in uh days without laptop and phone. Even if we are all the time uh uh connect with our uh phone, mobile, with our laptop and all the time, we are connected to the internet. But if you are looking to find your motivation, you need time for you. You need time with your own uh uh soul and to have time to uh have the ideas, it's a process. So um takes time and uh even if you have a bad day and your motivation, it's not so high. Try to find around you positive people, ener energy people because eng people and positive one inspire you and give you motivation. We can speak a lot about techniques. But first, uh my first advice is to start with yourself, take time for yourself. And second advice is to take around you positive and eng person, my pleasure. So I will let my email address. If you need one motivational session, please contact me as I say, it's my gift for you today. I believe in motivation when I give up at my job and I become entrepreneur. My uh my success story is about motivation. I wake up every single morning to change the world and I put all my motivation every day because it was hard.
First year in entrepreneurship was pretty hard. Nobody knows me. Nobody knows uh what I can do it. I don't have a portfolio and I have two businesses in services. So in services, you should uh find a good client and you deliver the services and then in time you get money. So it was hard. But with the highest motivation, I continue every day, every day to call the client to meet with them. So it's important to find someone to push yourself sometime. Good. I am looking for more question if you have because I think we have few minutes more and I will share with you the presentation. I will make it public. I want to have it all, all the tips and tricks. And of course I am looking to join in. She's mom also if you want to inspire other women if you want to prepare them for a career in tech. Because I know that uh most of you uh are working in tech. I am looking for you to join us, especially at the end I want to tell you that we are looking for partners. We are looking for ambassador in Sh Ma. At this moment, we are only five women that we are trying to change the world. And uh yes, we have a huge community of mentors, but we need more and more and we need everywhere. Wow, Donna. So nice. First year of your own business. This is pretty cool.
Yes, motivation all the time. The best motivation is inside. You don't forget, don't searching uh outside, trying to find your inner motivation. It's inside you the best motivation ever. And of course, when you don't find it, you can also find some external motivation. Yeah. OK, dear ladies.
I hope that you enjoy my session. I try to be uh enough uh uh pragmatical to give more. Uh You will have also uh the presentation on Google. You have my email. So if you want to book a pression with me, I am looking for your email, take care of you, boost your motivation every day and most of uh important thing, believe in yourself, believe and do it, just do it. You will see the journey. It's amazing. Every single day you will meet new people, new enthusiastic people and every single day can be the best day of your life, take care of you and I hope to see you soon at the networking session. Thank you. Bye.