Hello, everyone. How is everyone doing today? Uh My name is Paula Rena. I am the founder of prolific and audio chain, uh prolific. Um It's a 360 service uh agency for uh Blockchain and machine learning as well.Uh We do everything related to Blockchain specifically and um I have um been um blessed to, you know, be, you know, uh or available to join this uh presentation and this conference. Um And I'm very, very thrilled to be here with you guys. And um what I'm gonna do is I'm gonna talk about uh different emergent technologies in relation to um how that's gonna benefit different um uh create our economies. Um And I'm specifically gonna pretty much um concentrate on Blockchain and I will um you know, get into more detail about that as well. Um And so what I'm gonna do is I'm gonna start the presentation. Um And I'm gonna kinda go over uh with you with uh through the agenda so you guys can know what is coming up. Um And at the end I'll leave um for a few seconds, um my contact information just in case we don't have any time for any uh Q and A. Um So we'll go through that right now and we can start it off.

OK, guys, or ladies, I should say, OK, so again, um emerging technologies for a creator economy, that's what I'm gonna be talking about. Um uh concentration with Blockchain NFTS, holograms and wearables. Um But again, Blockchain NFTS are gonna be pretty much the dominant um subject in this presentation.

Um So I hope you guys enjoy it. Um A little bit of a background about myself. Um My name is again Paula Rena, I'm founder and of uh prolific, like I mentioned 360 service company for all things related to Blockchain. Um We do anything related to Blockchain, decentralized applications. We also do smart contracts and we do auditing um tokenization and pretty much everything related to Blockchain and digital Rital Ledger technologies as well. And I'm also the founder of audio chain, audio chains of Blockchain music ecosystem.

Uh We will be specialized in music rights NFT. We're gonna be using music rights NFT to pretty much clear sync, licensing and sample clearance for the music industry as well. And um also for royalty collection. Um and I have 11 years of experience in Blockchain. I started uh many years ago, as you see, I am the former director of Blockchain Business Development for Tron the Tron down, which is I believe the third um biggest Blockchain globally at the moment. Um And I was also uh the head of listings there. So I was able to list uh tokens on different crypto exchanges. Um So I'm being um cr in uh bit um Binance dot us and the likes as well. Um So I did that for a while and I'm also the former director of Blockchain Business. A Bittorrent for those of you guys are not familiar with Bittorrent. Bittorrent was the first decentralized peer to peer file sharing company many, many years ago. Um I'm a board of directors for many companies as well. One is the bits and FT I, you know, consult a lot of companies regarding Blockchain, uh Blockchain and business development into organization. And um that's what I do. So that's a little bit of background about myself. So right now we're gonna go through the agenda. So the way I I pretty much structure, this is uh the first half, um I know many of you might not be so familiar with Blockchain and distributive edge technology and what that entails.

So I wanna talk more about that as well for the first half and then the second half will be more of how these emergent technologies are gonna benefit certain industries with its protocols um and the benefits that they bring. So uh let's kind of dive in a little bit regarding uh Blockchain and how that kind of started out. So Blockchain for um many of you might be new, but Blockchain is actually um over 30 years old. Um It got started back in 1991 by two gentlemen, uh, Scott and Stewart, they were um young in engineers at a company called Bellco Labs um in uh the East Coast. Um and they wanted to create um something that would be able to kind of time stamp um specific um important documents for financial institutions and many other um industries as well. That was kind of like the purpose um to secure um such, you know, um information in a trust list system and protocol. Um So that was kind of the, the, the, the force and the premise when they started to create a Blockchain, Blockchain technology. Uh Blockchain technology is also powered by cryptography. Uh We're not gonna go so much into cryptography because there's just so much tech there. Um But it's, you know, pretty much powered by uh cryptography as well.

Uh And also smart contracts and we're gonna get into these uh things in a second. Um And also is uh powered by, you know, consensus algorithms. Um And, and those are proof of work and proof of stake as well and we're gonna dive in a little bit about those as well. So um smart contracts are pretty much in a nutshell. They are a computer program and uh they pretty much work in a sense where they are, you know, mathematical equations that you have to solve. So it's very technical, very math related. Um but when it comes to transacting on the Blockchain such as NFTS and crypto and the way those transactions come from, you know, one point to, to the end point, um There are six steps. So smart contracts work in the first step, which is you and someone else or another entity that can be an individual or a company, identify an agreement, whatever that agreement might be. Second, um You said those conditions, you set the rules, you set what those agreements are, you know, whether it is from a client to an attorney and vice versa or whether it's an ecommerce platform to a consumer, a buyer.

So it can be many different types of um industries, right? You would have to have those um standards, those agreements set prior to deploying your smart contract. Uh third will be actually creating the smart contract minting that smart contract. And this is when um cryptography and consensus algorithms come in, but it, it, it is coded, the smart contracts are coded and once they're coded, they're ready to go, um they ready to. Uh so there's two parts to that. Um Once the smart contract is pretty much developed and engineered, um it remains in this place called the test net where you can test it. Second, uh once it's ready, you will deploy it to main net. So when someone is transacting, they are transacting a smart contract that is already on main net uh for uh specifically let's just say a smart contract is being developed in a um the Ethereum Blockchain. So it will be on main Net once it's ready to be used. So me as a consumer or the company can use it after it is deployed in main net. Um The next step which is step four that smart contract is encrypted. Um And Blockchain technology is there to, you know, back it up. And once that's done, it goes to the next thing which is the execution of that process, uh the process and power the code um is executed and outcomes are, you know, per uh pretty much uh memorized within the Blockchain based on your current or previous agreements and conditions that you said in this smart contract.

Um once that's done, the network creates a block with all that information, all that information that uh agreement, those set of conditions that you set, once that's done, it's validated and is set to the Blockchain. So once it's uh sent to the Blockchain and it's coded, it's um and it's validated that creates a block and that block kinda, it's almost like a tree. Um And the Blockchain space is called a, a no tree. So it goes up vertical. So any transactions that come uh transactions that come create a new block, that block goes on top of one and then the next transaction that creates another block and it goes on top of that block. So that's why it's called a block chain and it goes vertical. These are pretty much the six steps on how a smart contract work. Uh, smart contracts pretty much work. So now, um, I wanna talk a little bit about the types of smart contracts, um, that there are, there are many, um, there are quite a few but I'm just gonna talk about three specific ones that are the most used widely used in the Blockchain space and some you probably are very familiar with as well.

Um So the first one is er C 20. So this is an er C 20 spa contract where you can create a fungible token. So for those who are uh are not familiar with fungible tokens, uh fungible tokens to give you an example is somewhat like uh Bitcoin. So Bitcoin is a fungible token because it can be interchanged with another token. It can be also, you know, exchanged with the dollar converted into the dollar fiat money. Um So that's what an er C 20 smart contract does. It is a tangible token that is interchangeable. Um Second is er C 721 a smart contract. So this is the one that you probably have heard the most in a sense. Um And what these uh smart contract or this smart contract does is it creates an NFT a non fungible token. Um In comparison to the fungible token, the non fungible token in FT is not interchangeable because it's unique to its nature. It's one of a kind. So that is the difference between the, er, C 20 fungible token and, er, c 721 non fungible token. And what that means is, um, I'll give you an example. A lot of people, um, in the very beginning started buying, uh, NFTS. And what they did was, um, you know, they were doing a lot of art, uh related, uh, um, NFTS and they were selling a lot of art related NFTS, music related NFTS as well.

Um And the, er C 21 doesn't the song or the art is not the actual NFT. I want to make that clear what the NFT represents is the ownership. It's pretty much a line of code, what we call a hash. So that is when someone is saying I, I'm gonna make a music NFT, I wanna, you know, transact as an NFT, you know, when it comes to the real estate industry, they're not saying that the house itself is an NFT but the ownership in the transaction itself is the, you know, proof of ownership of that asset, whether it's physical or whether it's digital as well.

The next um er C Smart Contract is the, er C 1155. Uh This is also an NFT. Um but this is an NFT. That is one of many. So unlike the 1st 721 smart contract is one of a kind, so only one and it's unique to its form. But the, er, c 1155 creates one of many. So you can have one, multiples can be 1000 a million, 2 million, whatever it is that you wanna do or whatever that number it is that you wanna, you know, get that is what you, you, you can put out there as well. Um The, er, C 2721 was created by a friend of mine, actually a really good colleague of mine, his name is William Intricate and you see a picture of us there. He was the lead, he is the lead author of the er er C 721 smart contract. Um and he created it back in 2017, 2018 and uh definitely very thankful about his um when it comes to his work um as he has changed a lot of um the way we transact on the Blockchain and the new paradigm that's gonna be coming over when it comes to NFTS in the future as well.

So um now I'm gonna get to the way transactions are validated um within the Blockchain. So when you buy an NFT, when let's just say when you're buying crypto or exchanging crypto um or trading crypto, how, how does that happen? So there are two ways that, you know, that is kind of um you know, set in, in a, in a sense. So the first part is an algorithm and this is called a, you know, proof of work algorithm. So this algorithm um is not really used anymore. It's one of the um oldest algorithms in the Blockchain space. Um Mainly the one who holds uh the popow uh proof of work algorithm right now is the Bitcoin Blockchain the Bitcoin core. Um And I don't know if you've heard about a lot of people, you know, um kinda are against um this because it, it gets, it kind of takes a lot of um energy, a lot of electricity. So a lot of computing power. So that is what a uh POW is, is a comp uh computational work. Um And it is created and is um processed by a minor. And what I mean, I uh by a minor, I'm not talking about an actual person, I'm talking about um uh an a uh rig that a person buys and that rig is the miner itself.

So it validates the transaction and that's the reason why it takes a lot of computing power, therefore, a lot of electricity as well. Um These miners or the owners of these mining rigs, once they validate a transaction, they actually get a lot of um a lot of rewards and those rewards come in, in, in, in uh as Bitcoin as well. So that's, that's kind of like the way that um pow or proof of work works um when it comes to validating transactions on the old system, such as the Bitcoin Blockchain. Um As far as the new version of that, it's called proof of stake. P OS. Proof of stake is the new way to validate transactions on the Blockchain less computing power. Um You validate on block in determining by how large a stake a person holds. So let me explain how that goes. So if I hold um a certain amount of stake um in, in Bitcoin or Ethereum or, or, or the like, specifically Ethereum, because that is a proof of stake, um type of Blockchain. So if you hold Ethereum on your wallet, just on your phone, on your app, on your or decentralized app, um or you um are on your laptop or your computer.

That's how you um you validate those transactions coming through these specific blockchains, the blockchains that are proof of state blockchains. So this is more um um beneficial to a lot of people because it doesn't kind of create a lot of computational power. Um And it saves a lot of uh energy as opposed to the old proof of work that Bitcoin still uses. A lot of people are still loving, you know how Bitcoin works, but a lot of people don't um because of how, um the, you know, it kind of consumes that uh competition of power and, you know, the electricity as well. Um with proof of work, um you know, the um sorry proof of stake, you know, it's a little bit more easier. Uh You don't have to have a mining rig as you see, to my left. Um You don't have to have that. You just can have your phone, your laptop or, or your computer as well to validate these transactions as proof of stake as a proof of stake system. Um So what kind of, um you know, innovations um are coming up and how is that gonna relate to, to create our economy? Um So that is a very good question.

And um there are a lot of segments within Blockchain and other technologies besides blockchains that are gonna be kind of emerging together uh to create a creator economy um for people who are not specifically companies and those who are enterprises as well. So one of those are, you know, something that I just mentioned, which are FTS so NFTS are very important to the Blockchain because that was one of the first things that kind of propel the Blockchain to go a little bit more mainstream back in 2020 2021. Um If you guys um were paying attention around that time, you kind of heard the boom that happened around NFTS around that time. So peer to peer transactions through NFTS are very important and that is how the creator economy is going to succeed in this space. Because when you are a creator and an independent creator, an entrepreneur or you work for yourself, you can actually meant to create a smart contracts on your own and sell them direct to the consumer. Um I come for the music industry so any artists, any uh music creators can now cut the middle man to do. So. Um We're talking about anything from, you know, um having utilities with within your nfts, you know, having incentives and rewards for your fan directly to them as opposed to having a middle man. Second to that is wearables.

Um If you are a designer and you wanna do peer to peer transactions and you want to work with the metaverse or you wanna work with the fashion industry, you can do so peer to peer and then it's centralized fashion with the Blockchain using NFTS as well when it comes to em modes.

Um emos are very important when it comes to um the gaming um industry and also uh the metaverse as well. Um An example to that is a dance dance emos, a lot of dancers um have a lot of dance moves and motion caption, uh dance moves as well that a lot of companies have used such as, let's, let's say Fortnite, um Fortnite um started using a lot of um E modes um and a lot of wearables as well.

Um Many years ago and they were not paying the dancers to use their dance moves on these uh platforms. Um So a lot of um uh people right now are doing a lot of different platforms to do to fix this issue with NFTS. So there's a company called bits and FT that are doing E modes, dance E mode NFTS to be able to give that control to the dancers so they can transact, peer to peer with these gaming companies and meta versus. So this is another version of how, you know, these technologies are going to create a bigger creator economy as well. Um And then holograms as well, holograms are, you know, not really talked about as much right now, but they are coming and they've been um they've had been in development for quite a while. Um And they're not used uh much right now. Um As you probably have seen that not, not many people are using it. Um But what holograms are pretty much a digital version of yourself comes to life. Um And um I'm pretty much uh I'm pretty sure a lot of you have seen movies um where you see holograms um in those movies as you know, science fiction, but it actually fiction.

Um So the way that the creator economy will kind of um benefit from this is two ways. So if let's just for example, say that I am a, a fitness trainer and um I wanna sell my fitness training to um individuals, you will be able to do this by activating the subscriptions through uh the NFTS um that you can sell them through. Um So you can have these individuals kind of get that access to your actual fitness, you know, regimen and, and, and training as well. And the hologram in the future, that's what it's gonna do. It's gonna be able to have one push of a button and a live, um, a digital version of that trainer will come to life and you, you will be able to train, um, with that trainer in your living room as if they were present in real life. But actually, they're obviously, you know, holograms and digital holograms versions of these individuals as well. And the last part will be generative A I. So I know that a lot of you guys have a probably a lot of this um lately um I wanna say in the list, maybe 5 to 6 months.

Um uh Jig BT is one platform that is uh creating a lot of J I generated uh A I generated work as well and there's also many others as well. So there, we're not uh they're not the only one but you as a individual um can create a lot of economy with a generative A A I as well. However, um there's a lot of speculation with A I, especially in the music business, in the creative community because they're taken away from that human aspect uh to do different art, uh art, um um things related to generative A I. So that is an issue that is happening right now within a lot of different industries but, um, other industries that maybe, um, can, um, be able to develop something with generative A I and can benefit from it. Something like, for example, copywriting, uh, you can be able to, uh, do copywriting or a copy with generative A I as well. Um, and you can perfect it as well. So it's kind of like a give and take. Um, and it's a preference that people are gonna have in the future, but it is a choice that you will have um going back to the music industry uh during A I, you will be able to do custom production, music production as well.

One has to be very careful with how you do this because you wanna make sure that that platform that you're going through to create and edit uh your generative A I work, whether it is ad copy or music production or artwork, you wanna make sure that that platform doesn't um in a nutshell doesn't have licensing um uh issues, meaning if there you're creating something or an art piece in their platform, they're not the, the ones who actually own it.

So you wanna make sure to read the fine line um when it comes to terms and conditions, when you go to generative A I um platforms to create any rps that you want to create or any ad copy or any code that you wanna create. If you wanna have A, I create a website for you as well. So there are many variables to this many pros and cons to this. The space is still new when it comes to NFTS modes, holograms and generative A I as well. But it is coming um Blockchain is here and it is gonna be the new layer for the internet. It is not technically the new internet and internet is gonna be there and internet is always gonna be there. But this new protection of layer that is the Blockchain, it is here and it will remain here. And it's something that um I will suggest for you guys to just learn about a little bit. Um I think, I think every industry will actually benefit from this. As you guys already see uh supply chain fashion, the automotive industry, you can have your Vins um you know, when it comes to supply chain, when it comes to um a car and a vehicle um uh registration through the DNV. So there's many other examples that I can give you, but this is something that is gonna take a little bit more time to per perfect um and be able to, you know, be able to um you know, pretty much understand.

Uh Right now, I wanna say only 20 25% of the world knows about NFTS. Um So there's a lot of growth from there. Um And that's not to mention other technologies that are coming like quantum computing and how that's gonna relate to generative A I and Blockchain as well. So, um what industries will benefit? I just mentioned some uh the audio uh automobile industry, the DNV uh with Vins car registrations, car insurance policies, manufacturing, supply chain, the music industry, music rights, licensing, royalty payments, real est titles, escrow, and transactions of those um sales as well.

And that can be also not just physical um uh real estate but also digital such as in the metaverse as well. Um and notaries, you know, when you're notarizing something, these are just, you know, some certain things that can benefit, you know, from um the Blockchain and NFTS as well, such as the uh ID tracking of the uh anything that's being notarized uh proof of registration for that notarizing um document and expiration if there's aspiration or, or anything that needs to be voided within a certain certain amount of time uh for that specific contract that you're notarizing.

Um and that can be done on the Blockchain through NFTS and also N TT sn TT s are non-transferable token. So if you have a specific contract um that is um from only one entity to another, you don't want that to be transferable and that is an NFT. So N TT S are non-transferable. So anything related to that uh will be perfect for N TT S um or something like your passport or your driver's license or your ID as well or even um a diploma, a college diploma uh will be another version of that as well. So that is the end of my presentation. Um If you guys have any questions, I don't, I'm not sure if we have a little bit of time to go over um some information, but I wanna put my information um in this life. So you guys can, you know, take a look at it if you guys would like to contact me for any questions that you might have. Uh you can find and all socials um linkedin and Twitter with it's Paula Arena. Uh that is my handle. And if you wanna email me, you can go to Paula at audio chain dot IO. And our website um for prolific is prolific dot IO and for audio chain is audio chain dot IO as well. So I wanna thank everyone.

I wanna thank women tech for having me and I wanna make sure that you guys have that information just in case you guys wanna reach out to me and this concludes my presentation and I hope you guys enjoyed it. I hope you guys learned something and please be in touch if you have any further questions with me. Thank you so much.