Digital Transformation Challenges by Puja Mittal

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Understanding Digital Transformation

Did you know that a mere 33% of digital transformation initiatives actually succeed? This puzzling statistic may leave many wondering, 'Why is that?'. It goes to show that it is not only important to understand digital transformation, but also the challenges associated with it. Therefore, addressing these issues progressively and proactively is key.

What is Digital Transformation?

There seems to be a misconception that digital transformation is merely about modernizing technologies. However, it is much more than that. It represents a paradigm shift for businesses- a process change designed to maximize outcomes. Technology, while useful, is not the main focus of this transformation.

Illustrative examples of this transformation are the transition to online banking or the ease of making payments through my cell phone. The widespread digital transformation, particularly in industries, comes with four key benefits. These are more engaged and happier customers due to enhanced user experience, streamlined processes that are less paper-oriented and more automated, empowered employees that can make faster decisions, and optimized operations granting support teams the ability to move swiftly and maintain better transparency.

Challenges of Digital Transformation

In this article, we will be discussing the top five challenges to transformation programs.

  • Siloed strategy and decision making
  • Risk-averse culture
  • Insufficient funds for core talent and skill gap
  • Digital dexterity of existing employees

Understanding and Overcoming These Challenges

1. Siloed Strategy and Decision Making

When a business embarks on digital transformation, they usually have specific outcomes in mind. However, if these outcomes are not clearly defined and understood at every level in the organization, different business silos may interpret them differently, resulting in disjointed initiatives.

Addressing this issue involves clearly defining the strategy, key objectives, and scope, and then communicating these iteratively at every level of the organization. It's equally important to align the transformation with business objectives for accountability.

2. Risk-averse Culture

Change can be daunting, especially when mapped with unexpected risks. This resistance to change often poses a significant challenge for transformation teams. Here, the key is to assess the cultural impediments and catalysts that can either expedite or slow down transformation proactively and iteratively. In addition to this, a better understanding and acceptance of transformation can be facilitated through targeted training programs.

3. Inadequate Funding Models

No innovation comes without the challenge of adequate funding. Successful initiatives require a flexible funding model to account for unexpected challenges. This usually involves keeping a pool of investment money that can be accessed as needed.

4. Gap in Core Digital Skills

For any successful transformation, the need for experts such as agile coaches, enterprise architects, cloud experts, and data experts is crucial. To overcome this challenge, it is recommended to assemble a core team with varied skills and also consider sourcing talent from outside to strengthen these core teams.

5. Upskilling Existing Employees

Existing employees are arguably the backbone of a business - their specific skills and experience make businesses successful daily. Upskilling these employees and instilling a culture of continuous learning is vital in moving the business forward in its digital transformation journey.

The Path Forward

Remember, digital transformation extends beyond simply adopting modern technologies. It requires the right tools but more importantly, the right guidance and expertise as well as a culture shift. Viewing digital transformation as a journey rather than a one-time event is critical in addressing and overcoming challenges head on. Doing so will increase the likelihood of a successful transformation, moving the business forward in the ever-evolving digital landscape.


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