Metadata, including title tags and meta descriptions, plays a key role in how content is displayed in SERPs. By crafting compelling and keyword-rich titles and descriptions, members can improve their click-through rates (CTR) from search results, drawing more traffic to their content and increasing the chances of engagement.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.