Avoiding Personal Branding Altogether

Some women in tech make the mistake of assuming personal branding isn't necessary in their field. However, building a strong personal brand on social media can differentiate you in a competitive market and open doors to new opportunities.

Some women in tech make the mistake of assuming personal branding isn't necessary in their field. However, building a strong personal brand on social media can differentiate you in a competitive market and open doors to new opportunities.

Empowered by Artificial Intelligence and the women in tech community.
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Amy Forsee
Senior Enterprise Architect at State of MO
Wed, 08/28/2024 - 09:26

In my experience, I have found it very valuable to become my own personal sales expert, showcase my unique value and building my reputation in the tech industry. Personal branding is about learning how to sell your skills. It can lead to career advancement, networking opportunities, credibility, and shows thought leadership skills.

• You need to know your target audience, such as employers, clients, or even desired networks.
• You need to understand your value. What is unique about you and where do your skills excel?
• You need to rely on your network. Those relationships you build are important and can lead to jobs, promotions, and great projects.
• Communication skills through social media, networking, and self-promotion.
• Persistence is also important, you need to follow-up with your target audience, even if the answer is “no”. Finding out why and getting that constructive feedback is crucial to growth and advancement.

The goal for personal branding is to attract the right people and convince them that you are the rock star they need. It is a powerful tool for career success and even personal fulfillment.

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Yudum Yonak
Director at Veritas
Fri, 09/06/2024 - 02:38

Some of us avoid building a brand for ourselves, because we think it is too selfish or too ‘out there’ and we think others will see it as ‘trying too much’ however, people will know less about us if we don’t share.

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