Access to Consumer Data

The ethical implication of AI-driven analytics in e-commerce gives women entrepreneurs unprecedented access to consumer data, enabling them to tailor products and services more effectively to female consumers. However, this raises questions about consent and the ethical use of data, as overreliance on analytics could infringe on consumer privacy rights.

The ethical implication of AI-driven analytics in e-commerce gives women entrepreneurs unprecedented access to consumer data, enabling them to tailor products and services more effectively to female consumers. However, this raises questions about consent and the ethical use of data, as overreliance on analytics could infringe on consumer privacy rights.

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