It's a great honor to be with you today in this session, Digital parenting and Digital Ethics on data science. So let me introduce myself. First. My main expertise areas are e-commerce, internet, advertising, wellness technology, and lately NFT art and digital art.And I can say that I'm someone who loves to combine the data story and the human story. So I have a track record of keeping the user experience at heart and experimentation,

pushing start ups to scale labs. Other

than that, I like design native trainings, author of two books,

e-commerce and Braids

with me, a proud mom and becoming a digital parenting activist day by day, a breath worker, meditation and mindfulness teacher. I live in Germany around Frankfurt with my husband and my son. And I have many entrepreneurship stories and minimal responsible from the wellness tech business development.

And in traditional NFT agency, we create NFT formats

and projects

with a multidisciplinary approach in entertainment, business, arts, culture, well-being, Blockchain and immersive technologies. So in addition, I'm the founder of Breathing Game for kids and teens and adults. So today we will play some breathing games to balance our digital well-being those games are we find play with the kids and teens for all ages. So

before because of those

excess usage of screen time, our eyes are very, very.

So take a deep breath, your nose sound like movie our eyes

and uh close your eyes

with your hands. Yes, you and that's what when

you're doing by yourself, you can also do it.

It's also nice.

So just close your eyes and breathe in through your nose,

deep deep breath. So mm now make it with your hands. So

put your hands, close your

eyes, with your hands, cover your eyes, with your hands and take a deep breath.

Make himself

feel your breath goes away. So how are you

feeling? You wanna

share your your

experience? So with the chat, OK, so things today. So I'm going to introduce your digital reading quality, some reading exercises, parenting versus digital parenting relationship between the digital nutrition. I think you might in this is this, this can be some exercises

and breathing for fun. So uh

digital screens working in front of the computer surfing on social media rarely limit

our breathing capacity. And this applies to my story. Honestly,

in my first years in tech industry, very stressful deadlines being in front of the screen 18 hours a day and no digital fresh breaths in between projects. So eventually I have noticed that I have

started to lose my attention very quickly

and uh physical pain, especially neck and back having

drastic

decrease in my productivity, creativity as well as I love it. And this was nearly

15 years ago.

So as the new gift of living with screens, more and more Children and teenagers and adults start to experience some breathing problems. So during the time we spend in front of the screen, we read

consciously

so that our well being really gets really dirty. So re work becomes a trend in different geographies. And even the books about the

subject is getting number

one. And uh so kids, teens and teens might have some technology related respiratory problems, language and speech disorders and also poor quality posture.

It's called text mec. They're making like this all the time

and uh eating disorders, some issues, weight gain attention deficit A DH D even panic attacks, anxiety and

depression, as well as cyberbullying online grooming,

exposure to pornography, fear of missing out narcissism instead of gray. So lack of dimensional, emotional intelligence and nature intelligence. So this brings us the concept of screen apnea or email apnea. I believe that as much as we get closer to the digital

world we forget to read. So

researchers, seven months

of talking clinics to get a

sense of what happens to our physiology.

Psychology

on shell breathing and breast.

Look at digital screens,

email apnea or screen apnea. So which means temporary holding of breath,

breathing while working or playing in front of screen. Uh

She noticed that only 80% of the people rarely tested, had emails

20%. So he we do.

So the

nails or snail were dead. High performance athletes, a test, even a test bomb meditations

and

regular and D and she questioned these people. She learned it told keeping techniques to manage their and emotions.

So in the meantime, many experts demonstrated

breath holding contributes to stress related disease. The becomes

acidic, the kidneys begin to reabsorb sodium. And as the balance of

oxygen, carbon dioxide and nitric oxide becomes our biochemistry is trauma. So

some I I learning memory and cognition, sleeping weight feeling.

So with screen acne go into a fight

or flight or stress

state freest state and we crave cortisol.

The stress.

So

session may be screen apnea and and really rethink games really work, regulate dysfunctional breathing flow and adults and I advise you to check your

screen up when they use the screen, check your

stew because you will be very

so must countries the

students and the teachers have to use most and even in the

garden breathing with masks may

occur some indications about this

fun patterns, not for the Children with breathing problems or the healthy ones.

That's the concept of apnea and screen apnea together and oh my

God, do not worry, sir.

Thanks to technology, there are some wearables to solve those sleep apnea and screen apnea problems. So before when we snore at night, our partner could have really poked us or squeezed our noise now we can track our sleeping and breathing habits, full information and then advices.

I find it very useful

actually

uh working with meaningful data for our health.

So

meditation and mindful are also getting popular everyday for Children. I work with global kids wellness apps and breath up kids is one of

them. That kind of apps also aim to mental pollution caused by

digital,

the

children's healthy, digital well-being through breathing exercise

like a tech fairy. The right side tech reminds kids to regulate their postures so straight to your back. And what do you think when they look at this? So to make the f capacity of the kids? So I will show

some uh some fun exercises

right now here, right? And but it steamed, steamed uh exercise

or fun version of, you know what we will make

so clockwise, we will and

we will in Toronto

five. And yeah, we

make our, we turn our hands counterclockwise and then make it to feel that breath ends. OK? Like a steers. We will rarely balance with our

breath actually in this let's drive, breathe in and turn your wrist. 12345, sound clockwise the rest. So you

can do it a couple of times kids and also with the Children at home. And plus uh you can

also ankles with your ankles with your feet, just it's a, it's really, it can flow over the breath uh in your body. Yeah, the

attention economy and the uh digital ethics. There is a fierce competition unfortunately, between social media campaign potential is a limited resource. So we know that and to me,

happiness is also related kind of because

and unfortunately, currency exchange is our attention.

This is the basic marketing tool for marketers for years.

But attention flights will

spend on those platforms equals you know that.

So I will introduce you Jenny

or a writer of the book X book U

I designer.

And in her book, how

resisting the attention economy,

nothing for, for

doing what you truly

want the most products either for yourself or so are

you like to think about it when it comes to the attention

economy and digital? So of course, Zon Tech too, uh aiming

that uh to make sustainable user health

influencing certain actions which benefits the apps

via infinite scrolling and buttons, news feed. So triggering the hormones, trigger the hormones, dopamine and serotonin. These are the feel good hormones, you know, you work social media and

also social gaming. I buying on social gaming. This is going hooch

and as

Celtic values, keep an eye on this area. So media based colors, algorithm like

sharing content

challenges. OK. Doke. Tell me 10 years old girl in tiktok, her five years old sister in the box on her throat photograph

for that stupid breathing child.

So have been and parents have to look

after their Children in real life and as well as we have to teach our kids how to use the cell phone, internet

and social media. So harry tools in terms of parental control

apps, in order to keep a hidden eye on their Children.

Question of is this ethical or not

to open another subject like digital ethics and

digital ethics is a field of that help technology

shape and it our political, social and moral

existence uh following

and over the last

three years, a real explosion in emerging technologies,

artificial intelligence of nature. That's all we are really doing with data

Child morning is now more screen than ever.

And app developers and develop gaming

industry are droves to this

exciting market. So the younger generation deserves the best. And up in ad has made them discerning

customers. So creating

a valuable

user experience for a child is as complex and in as when designing a typical app for an adult

and designing digital products for kids. So designing digital products

for kids, walks through

digital product designs, including

research, concept, designing testing and iterating all while aiming to build specific Children. So what about constant likes? Most click sleep stories, most click

on a digital book art. So should we keep our Children exposed to data signs and make them eat all

glitter around or some organic chocolate that

we can even so digital consumption versus

oh the kids and teens, I

good fortune. And according to the news to build an Instagram for kids under 13.

So

is this really necessary,

is this really

necessary?

Rarely necessary?

As a mother, I would like to ask this question to Adam Mosseri, the head of Instagram and PJ P who worked at Google. And he's work, she's working with a uh a Mosari right now where she always saw the search giant

Children for product like youtube kids. So if you excuse question, is it necessary? So to me, they called

area. So like a formula called

added production is

equals to impact

for co

production. So as an example, look at breath with me project. So this is the world's first collectibles can city and air and FTS around the world. So you can buy the air

of Central Park, Moulin Rouge,

Trevi Fon, even Piccadilly Circus and hundreds of locations in an ft marketplace in open

sea. So

and you can breathe with me. So focusing on the realm of real and digital worlds, whats to generate the inspirational projects for now and the future and this is why we should experience our kids and

teens as digital parents ideal.

My book Breathe with me starts with the amazing words of China Tan. He says breathe, maybe you would like to discuss these words and this concept with the with the kids and teens

around you with your own

mind. Thank you for listening. I hope you have enjoyed the session. I'm very googleable. So you can uh reach me with my name and nor for from everywhere. So if you have any

questions, happy to answer. So stop sharing. So,

so if somebody wants to share something or

oh, ask a question, I think

we have still some time like a minute or so. And uh thank you Maria Liza, she's here and she said it's such a cool idea. I love it. Oh I'm happy that

you liked it. So there are actually many things that we could do with the kids also with the teens uh to, to

really uh regulate their breath hygiene. Uh And I know as tech women and, and especially if you have Children around and uh so it's not easy to, to, to manage our time, uh really that efficient time,

uh optimistic time with

our Children. So this is these are at least those with the breeding games,

you can do it. Uh oh you're very welcome, Christina. Yeah, I, I hope

it's uh it's also it will be uh beneficial for the rest of

the uh audiences. Um So I

think we're going to finish if you don't have any questions and enjoy the rest of the women tech uh uh Global conference today. Uh Today was the day of the inspiration. That's why I wanted to give some inspirational aspects also about the digital

parenting and digital ethics. Uh other than all the algorithms and uh all the clicks and all those user experience stuff that we are really facing with. Mm Yeah.

Thank you very much for listening and bye from Frankfurt.