OK. So let me get uh directly to the topic. Create a community that sticks, builds and consumes and products worth building around. Uh This is for mid career product managers. The key takeaways of my today's sessions are building steps, real examples and community at work. Practice my info.

Products are open source products and products that survive hard times. Uh That's me over there. Uh I'm a product builder with a passion to help shape our tomorrow uh through a multidisciplinary use of deep tech technologies at skill. I advocate for accelerating the understanding and use of A I through applied uses. I'm an A I product strategist, Bucharest A I co founder and apply the ipod podcast host. Uh We know that community driven A I is considered to be accelerating innovation in the same way open source impacted the internet. Great products imply great communities forming. But what if we start the other way around? What if we create the community first and then something worth building the community around? We've seen Google, we've seen Apple Microsoft unity and even fast growing start ups that make use of communities to build better, meaningful and unique products building a community around mundane and noise, no matter how hard we try might be specific work. So what makes communities stick, what makes community build, disrupt, break the norm together? Uh Let's find out together. Uh Why now a good question. Uh Martin Harbeck from Facebook actually pointed out recently the uh idea and timing of the fas fascinating QR codes.

Uh Many of you might be familiar with the QR codes. These were invented in 1994 by an engineer with the Japanese automotive company Denso. But for years, businesses and tech pioneers all over the world tried to drive adoption. Only a few countries succeeded most notably China.

But it wasn't until COVID hit that they actually finally took off globally. What can we infer from this information? At the same time, we are in the A I revolution where building A I communities and open source A I is a powerful trend that assures the rapid growth, adoption and interest in using A I in various applications across sectors. It took a pandemic to teach us, we should aim harder for building products, people love and that survive hard times and we should have enough feedback and information into what to pivot should the hard time uh come. Of course. Uh Now, of course, let's take some real examples on identifying the most valuable community level and channel to be formed around as well as you know, the essential question have to ask uh in a community driven setup. It all starts by asking and empowering people to contribute.

Uh I have a little exercise for you uh for the adventurous type. Uh like you listening uh for the next four weeks, each week, try to ask three people to contribute with something for a given, set up of your own. For uh towards a goal. You have to write an article to record the podcast, you name it, write me up on what are the conclusion? What are the effects and stimulus you see on yourself and your own trajectory? Do you go faster? Do you go better? Are you more efficient in your objectives? Is it worth continuing this practice? Does it help involving others? I'm really curious to see uh for whoever follows this exercise. So four weeks, try to ask three people to contribute each week towards a goal you have towards an objective. See, see the impact in the meantime, with no further ado, let's check out some examples from the products people love and products that survive hard times. So it's recipes time. The first example, real example is Cao Cao has been born from a tech software as a service in need of video authenticity during their first months of pandemic shock and work from home uh filters layers or fun editions didn't serve them expensive web webcams either wait, we all have an iphone right in our pocket.

It's camera, it's super powerful uh Ds LR like being the need was authenticity in seeing each other for the re incubating that build this to uh this need was briefly shared amongst others languishing for calls authenticity themselves. Uh You don't know, you need camo until you actually do.

So. The CAMO team ended up with an oversubscribed list for the Mac O SI S beta closing it just after 6000 beta testers. Uh This is way too many, many people for practical testing, but it is super helpful for the launch. So if you launch something and you have a list of 6000 people, that's an amazing launch already. So come on, really made use of community for building their beta tester list. Uh Let's see next di confluence and github wiki for notion crazy, right? But um shall I add more? Trello Sana Jaya, uh Google Docs Evernote. This is what notion does as a product manager, you might have heard of notion. Uh But let's see what notion does first. So it's a note code software that allows teams to build wikis, share documents, take notes, manage workflows and more. Uh It is particular that notion has taken off over the past few years because of how flexible and user friendly, user friendly. It is, it's essentially a powerful sandbox where teams can build any systems they need without having to code or connect dozens of tools. Um Let's see what they've done, right? Uh So notions, the biggest step notion was to find the power users and amplify positive community feedback, how well they worked side by side with their members, which they call them notions.

And then they have also a notion ambassador program for power users and creators notion pros um the main focus of notion is whatever they do, they do it simple. The first step they've done, they built a simple landing page and hit 400 applications right off the bat. So connecting with the power users and exploring opportunity for collaboration is the secret source of notion. Uh letting them your notions take the wheel and supporting them. Uh is the essence of community done, right? Real feedback, real people, it builds, it builds proof and that proof is needed to scale towards early majority where trusted proof is actually of the essence in adoption and success. On the left on the screen, you can actually see how the growth loop works for templates and notion.

And on the right, you see notions, reddit community. That's crazy like right? More than 100,000 members pretty cool. They do a great job across many channels including keyword research. So they are definitely on the right track of building a community that sticks builds and consumes.

Uh One might say a right uh uh magnet. OK. A much more solid example. Microsoft Microsoft realized very early on on the that the most important community is not windows users, rather windows developers. So they occurred github, linkedin and they focused on developers. Uh But let's check out what timing means. Uh And we have here, Clubhouse and Twitter Spaces, timing has timing cost Twitter Spaces. Uh We'll have to see but Twitter reportedly offered Clubhouse $4 billion to buy it. It didn't end. And Twitter launched Spaces in late 2020. So audio is clearly the new wave and Clubhouse definitely nailed by poke in digital life like no one else. He Clubhouse made everyone feel welcome. Like never before it was the app with the face has timing been in their favor. We'll have to see how they do with stickiness. Uh My recommendation is to read on the fascinating nuances of authenticity versus ego. Uh Right. Um A much more solid example. Now, uh we go to Daimler. Daimler is a very traditional company. Uh So A I and traditional company. Yes, no joke. Artificial Intelligence is already a very important tool for Daimler today. So they build their internal A I community that is around 4000 members to date where they educate in concepts of A I uh in concepts of how you analyze quantities of data. So this is an example that you can do community inside the traditional huge company as well. Uh My example, my favorite example, open source A I um let's face it A I is complicated.

You ask yourself where to get started, which framework to choose whether to use a cloud or physical infrastructure, where to deploy a model, how to model your data. So there are so many questions. Um there's this particular community that leads the way in open source A I tensor floor, it has 3000 contributors. Uh And we wouldn't be where we are today without the community for open source A I. Uh This community of collaborators who often don't even realize they are collaborating is the reason machine learning and A I are being adopted so quickly and the technology is improving at the rate. It is uh And it's just not tensor flow. There are hundreds of frameworks striving to make machine learning accessible through better tooling and better documentation. Uh Let's take another example of community driven G it's unity. I love unities. It has over 2 million community. It's one of the largest and most active developer communities in the world.

Uh The software built with unity runs on more than 1.5 billion devices. It's clearly one of the most important technologies in gaming. It has 53% of the top 1000 mobile games on the Apple app Store and Google Play. And it brings creators of all types beginner to expert hobbit, to pro they connect to learn, share and inspire. Uh clearly they, they, they have developers that stick, they build and they consume. Uh And the next example is Buer ST I, the community A I community I was able to co found. So we build from within an A I community for a grander A I ecosystem. Buco ST I is a great example of a small niche community with a large impact. Uh We run meet ups together with deep learning dot A I. We run an A I pre accelerator for early stage A I start ups. We help build A I strategy and we started in a local need in a uh from a local need in a global tech uh context. And we are around 2.5000 members. Uh Right. Uh So I don't forget I have an invitation for you. Uh because we run the BA I pre accelerator focused on A I. We are looking for mentors. So this autumn, we're gonna run on A I pre accelerator and we're gonna help 20 A I start ups.

If you have experience on legal strategy development, marketing and communication, sales and more. Uh And if you want to be a mentor, send me up at the m, let's discuss. We look forward to having you and supporting these start ups. If you want to be a guest on my podcast, apply the ipod podcast to talk about General A I hit me up, I'd love to chat and record the podcast with you or if you want to speak at one of the Bucharest A I and deep learning dot A I meet ups to A, to an audience of 203 100 people.

Again, let's uh let's get in touch. Uh I definitely love to have you contribute. Uh Now you see what I just did there. I use the power of this community of this particular session and this audience, your power to build something together. And this is exciting. Um Let's see, some of the learnings, we have only two more minutes. So learning uh on the technology adoption curve, communities are in the first uh phase for innovator and early adopters, the maximum you can count out of a market for a community, usually 5 15.5%. This is uh innovators and early adapters counted together. Uh They have a specificity. Uh innovators and early adapters are more flexible with unfinished Uiux and they expect receiving an edge advantage. Here is the learning community curve. This is real. Douglas Atkin is another legend in this community management space and he built this curve. Uh You're gonna find more about it in uh in my presentation when I share it on linkedin, um let's focus on the next steps for you. OK. So I told you about some community stuff. What are the next steps for you to, to dig more into this topic if you're passionate or if you think that it's gonna be useful for you to know? Well, first you read more on the seven piece of community by Douglas Atkin, then you read more on the seven steps of circles method frame of a lane.

Then you join a community women tech tech network is a community so you can scratch that off the list and you try to run the four weeks as three people per week exercise. Let's see how it impacts you. And if you have any questions, comments or feedback, send it my way. Alexandra at Boca dot A I um last before forgetting. Ok. So there's a bonus step uh before I leave you to other fabulous uh sessions, I'm sure you have to attend. Here's the steps list uh from yours. Truly. My secret sauce. These are the six steps from, from which I was able to identify the really minor goals, uh empowering users, experimenting and reward in creating policy guidelines. TNC staying on the applied side and measuring. Of course, it's really, really important to measure everything uh and wrapping up conclusions, create a community that sticks bills and consume. We had clear examples. We had an example of how to ask from the community and the key steps for building a community in healthy setup and of free zone. Thank you so much for listening. Thank you to women Tech Network for organizing this impactful event uh to the P pr all and enjoy the other sessions as well.