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Men have always been dominating the technology sector; just to drop a few names: Jeff Bezos, Bill Gates, and Elon Musk. However, things have been changing quite quickly with women fast catching up. Some of the most famous women in tech are Aicha Evans from Zoox and Barbara Belvisi from Interstellar Lab.
The new wave of innovation has created numerous opportunities for women to make their mark in tech. One of the many tools they utilize is a video commerce platform. These platforms make it easier for women to showcase their skills, access global audiences, and make digital marketing work for them. Let’s find out more about these platforms and why you should also consider using them for a successful future in tech.
The Rise of Video Commerce Platforms and Women in Tech
Women have recently shown interest in tech-related fields, and are employing many tools, including video ecommerce platforms, to spread the word and make their business work.
While you can definitely find more and more women in tech, they are still underrepresented in tech-related jobs. Statistics show that women hold no more than 26.7% of these tech-based jobs, with fewer women performing C-suite roles in major tech companies.
Those who have already started their career in tech know-how video commerce platforms can help them engage with their potential customers more effectively. These platforms combine e-commerce with video technology and allow women entrepreneurs to create shoppable video content. It is just as easy to host live shopping events and give interactive product demonstrations. Here’s why having a video commerce platform can help women in tech:
It lowers barriers to entry: One of the biggest advantages of using one such platform is that it offers a more accessible entry point. It means women don’t need to worry about significant capital or tech experience to create a full-fledged marketing campaign, as they can leverage these platforms to spread the word about their products and services.
It offers a global reach: Women switch to video commerce platforms because they provide them with access to a global marketplace. It means they can easily reach untapped customer bases using these platforms, which help them scale their business more effectively.
It simplifies storytelling and brand recognition: No one can deny the fact that video content allows for more personal storytelling, which is why women show interest in using these video commerce platforms. It serves as an outstanding way to share our journey, showcase your real expertise, and build a brand identity at the same time.
The Impact of Video Commerce Platforms on Digital Marketing
Video commerce platforms simplify various tasks for women in tech, but the best thing is that they make digital marketing a lot less complicated. For instance:
Enhanced Engagement
No matter the type of content you create, your marketing campaign will work only when your potential audience engages with that content. When they engage with something, there is always a higher chance of witnessing an uptick in conversion rates and sales. Video content can also help, as it’s the most engaging type of content you can create.
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Statistics show that adding a quick video to your landing pages can go on to increase your conversion rates by as much as 86%. For women who have just started in tech fields, video content through video commerce platforms presents a huge opportunity to demonstrate the value of their products and services.
Data-Driven Insights
Video commerce platforms don’t just help you with video creation, but they also put you in a better position to make data-driven decisions using robust analytics tools. Whether you’re running a marketing campaign for your business or serving in a tech-marketing field, you can use these analytics tools to gain deep insights into customer preferences, overall behavior, and purchasing patterns. Women can leverage these tools to demonstrate their analytical skills in any tech-related field.
The Future of Women in Tech and the Role of Video Commerce
With video commerce platforms and other similar tools, the future looks quite promising for women in any technology-related field. As the industry is undergoing an expansion, there are going to be more chances for women to enter and excel in various tech roles.
Artificial intelligence in video creation is another new trend that is surely going to impact how women use video marketing to their advantage. Advancements in AI have simplified creating high quality video content, which may further lower barriers to entry for women interested in tech.
In future, we may also see virtual and augmented reality integrated into video commerce platforms, which will also make it easier to deliver the message to your global audience.
Endnote
Video commerce platforms are here to stay because they present a powerful tool for women entrepreneurs to excel in an otherwise male-dominated industry. The right use of these platforms gives them an edge over their competition by expanding their reach and creating quality video content for effective marketing.
