Uzoma
Agba
Business Strategist at Technovation
"We are Digital: The Future is Now"
"We are Digital: The Future is Now"
Tue June 8 - 7:50 AM EDT/New York (See in local time)
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04//2024 7:50 AM
04//2024 08:10 AM
America/New_York
#WTGC2024
"We are Digital: The Future is Now"
#WTGC2024
"We are Digital: The Future is Now"
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"We are Digital: The Future is Now"
"We are Digital: The Future is Now"
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Session: We are Digital: The Future is Now
Businesses have to innovate or go extinct by using technology as their core functions so that they can disrupt the norms and challenge the status quo. Because Digital transformation evolves around employees, products, channels, operations, customers and competitors, it changes corporate strategy, business processes, marketing capabilities, roles and skills. For lead generation and customer acquisition, Businesses should infuse neuro marketing which is the new science of customer decisions because buyers purchase products based on emotions i.e. connection to the brand. When businesses apply what clicks to customers brain it leads to better customer shopping experience. Because we are still in the covid era, businesses must use Live streaming to describe and personalize their brand this includes Live videos e.g tik tok, instagram reels, facebook live, you tube live, linkedln and twitter. Audio content such as podcast and club house. Since Augmented reality is a fast growing trend with one billion users, It can be used for brand awareness by increasing customer engagement, emotional attachment and brand loyalty by recreating in person experiences, add value by answering questions and create novelty immersive experiences.In other to gain more visibility online, Businesses should use featured snippets, people’s card, Google verified listings for local SEO, voice search ie alexa, siri or cortana , visual search, online reviews. Also , use of digital analytics helps to identify effective digital touch points.
Key Takeaways
- Leveraging and disrupting the digital space through creativity and innovation.
- Influencing buyers emotions leading to generation of more sales.
- Maximizing the best trends and social media platforms for businesses.
- Familiarize with colours and how it can be used to influence purchasing behaviour.
- Know the growth of neuro marketing and its capability to transform the world we live in.
Bio
Uzoma Agba is a business catalyst, digital and brand strategist with a passion for creating impact driven solutions for professionals, corporate organization and startups.She is passionate about SDG 4 (Quality Education) by ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all. also SDG 5 (Gender Equality) Achieving gender equality and empower all women and girls which is why she works with Technovation Girls Challenge as a Mentor by using ISTE Standards (International Society for Technology in Education ) Working with young students by brainstorming, using technology to solve problems in the society and developing strategies to meet goals. As a Judge Advisor by judging the junior and senior category of girls submissions on mobile
applications developed with MIT App Inventor and Thunkable, business
pitch videos and business plans. As an Idea Lab Mentor by engaging and supporting girls in self-directed technology and entrepreneurship program as they girls develop (AI ) Artificial Intelligence solutions to meaningful problems. One of her students Iyefu developed a solar powered Artificial Intelligence (AI) detector checking for the contamination levels of drinking water tackling the issue of drinking water safety and sanitation.
She is also a member of the Global Online Education Taskforce in partnership with UNESCO which brings together NGOs, UN, Investors, University, Library, Research organisation, musuems, school districts media organisation which focuses on complex systems thinking, entreprenuership, economic resilence , sustainable development, climate action and artificial intelligence that helps students outcomes through combining forces and knowledge.
She is a digital skills trainer with Haptics on the Grow with Google Initiative and Facebook on the Boost Your Business Project where she trained over 1000 entreprenuers on digital marketing, online opportunity, tools and services for creative content etc. She has also worked as Business Support for Fate Foundation, Nigerian Breweries, Jago Milk, American Honey Drink as a Sales and Marketing , She also took part in the UNICEF/Cartedo COVD-19 Design
Challenge by developing products, services and solutions in design
thinking to the challenges faced by people in my community acknowledging my positive contribution in the fight against the COVID-19 pandemic.
She also got her first award with Dignify Womanhood Platform for the
Dignity Hall of Fame Awards which recognizes and honors young women
for their immense contributions to societal development and commitment
to women and girls empowerment in Africa.
An active volunteer for community building and development projects like Green Peace, Amnesty International, Paradigm Initiative (Aba Life Digital Inclusion), Vision Alive Foundation, TedxAbayi, and TedxAbiaPoly.
I am strongly committed in helping professional brands to build, grow
and scale their brand and career.
