Session: Leading a Purpose Driven Organization
In today’s fast-evolving business landscape, success is no longer measured by profits alone. Purpose-driven organizations—those that define their aspirational reason for being beyond revenue—stand at the forefront of innovation and impact. This talk explores how aligning business strategies with a meaningful purpose not only inspires employees and partners but also drives measurable growth for businesses, customers, and society.
Drawing on real-world examples and actionable insights, we’ll uncover the five key traits that enable purpose-driven organizations to thrive. From fostering a shared purpose among employees to empowering innovation and leveraging partnerships for positive impact, this session will provide a roadmap for creating technology and solutions that inspire users, grow businesses, and make a difference in the world.
Bio
Trish Martin is the Regional Managing Director for Monstarlab, overseeing operations across the Americas. With over 20 years of experience in digital transformation consulting, product management, customer experience (CX) research and design, and business strategy, Trish is renowned for her ability to drive innovation and build high-impact products, services, and practices from incubation to scale. Her expertise spans multiple industries, making her a versatile leader in the technology space.
Before joining Monstarlab, Trish led the Business Hacking practice at Globant, where she designed and implemented transformative digital programs. She also held leadership roles such as Vice President of Product Management at The Achievement Network and Director of Assessment Software Products at Measurement Inc.
Trish holds a doctorate degree in Educational Leadership and actively serves on several non-profit boards and advisory groups focused on education equity, evaluation, and innovation. Her passion lies in creating products and services that deliver measurable and sustainable value for customers and businesses alike.
A resident of Raleigh, NC, and an avid Wolfpack fan, Trish balances her professional achievements with her dedication to community service and her enthusiasm for advancing education and innovation. Her leadership at Monstarlab reflects her commitment to building purpose-driven organizations that prioritize customer impact and societal growth.