Shalini
Dinesh
Senior Product Manager at Walmart Inc
"Code to Market: Unveiling Winning Product Launch Strategies"
"Code to Market: Unveiling Winning Product Launch Strategies"
24 - 10:50 AM EDT/New York (See in local time)
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04/24/2024 10:50 AM
04/24/2024 11:30 AM
America/New_York
#WTGC2024
"Code to Market: Unveiling Winning Product Launch Strategies"
#WTGC2024
"Code to Market: Unveiling Winning Product Launch Strategies"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Code to Market: Unveiling Winning Product Launch Strategies"
"Code to Market: Unveiling Winning Product Launch Strategies"
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Session: Code to Market: Unveiling Winning Product Launch Strategies
Delve into the intersection of technology and successful product launches. This session is a roadmap for tech-savvy individuals, entrepreneurs, and innovators eager to navigate the complexities of bringing their products to market. Discover actionable insights, pre-launch checklist templates, and strategies tailored to empower women in the tech industry, from discovery to launch in B2B breakthrough innovations to orchestrating impactful products that will process.Product launches can fail for many reasons, often rooted in the complexities of the market and the intricacies of product management. One common issue is inadequate market research and understanding. In a study by CB Insights, 42% of startup failures were attributed to a lack of market need. This highlights the importance of thoroughly assessing market demand and customer preferences before the launch. Another critical factor is poor timing, as a report from Statista shows that 13% of product failures result from launching at the wrong time.
Moreover, a disjointed team can be detrimental, with 23% of failures attributed to having an insufficient squad in the same report. Lastly, post-launch monitoring and adaptability are crucial. The Harvard Business Review indicates that 95% of product launches fail due to the inability to adjust to evolving market conditions and customer feedback. In summary, product launches fail due to a lack of market alignment, poor timing, intense competition, team-related issues, and the absence of post-launch adaptability, all of which can be addressed with careful planning and continuous market vigilance.
This session is your guide to crafting winning product launch strategies in the ever-evolving landscape of technology, unlocking the secrets to launching and scaling your tech products with confidence and finesse in a supportive and inclusive environment. Let's redefine success together on the Code to Market journey.
Key Takeaways
- Strategic Roadmap: Acquire a clear and actionable roadmap for navigating the complexities of tech product launches, providing step-by-step guidance for a successful journey.
- Actionable Insights and Checklists: Access practical, real-world insights and pre-launch checklist templates to make informed decisions, avoiding common pitfalls and ensuring comprehensive pre-launch planning.
- Timing and Adaptability: Insights on the significance of timing and adaptability post-launch to navigate challenges related to process improvement, adaptability and customer feedback in B2B space.
Bio
Shalini Dinesh is a highly accomplished senior product manager and entrepreneur with over eight years of experience. She holds a Master of Science in Engineering Management degree from Southern Methodist University in Dallas and a B. Tech in Information Technology from Anna University in India.Shalini started her career as an entrepreneur in supply chain management before relocating to the United States in 2018 to pursue her master's degree. Before joining Walmart, she gained valuable experience working on cloud-based SaaS products for global brands at Tango Analytics. Shalini currently works as a senior product manager for Walmart's Innovation & Automation team, primarily focused on developing transportation products for first- and middle-mile delivery in the supply chain. Her current project involves expanding the paperless eDocs solution to all Walmart nodes. Shalini recently published a book called "I Am the Next PM" on Amazon Kindle to help aspiring product managers crack product interviews.
Additionally, she was awarded the LinkedIn Top Voice badge for product management and recognized as the most admired global Indian in August 2023 by Passion Vista Lifestyle Magazine. Shalini is a product mentor for aspiring PM candidates when she is not working. She has mentored over 500 aspiring PMs in the past year and is a keynote speaker at several top US universities.
