Roxana
Talef
Director of Product Enablement at FintechOS
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
24 - 8:30 AM EDT/New York (See in local time)
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04/24/2024 8:30 AM
04/24/2024 08:50 AM
America/New_York
#WTGC2024
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
#WTGC2024
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
"Unleashing Business Growth: The Potential of Product Education Across the Customer Journey"
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Session: Unleashing Business Growth: The Potential of Product Education Across the Customer Journey
As the customer service landscape undergoes a profound transformation, the paradigm shifts to personalized learning and finely tailored educational experiences at every touchpoint in a customer's lifecycle. The mission is clear: to deliver effective insights and knowledge aligned with the client's engagement stage with your company or product.Join this session as we delve into the intricacies of customer education in digital markets. Our focus spans from the initial stages of product use—during a trial or post-purchase—up to the point where customers become seasoned experts. Explore how this dynamic approach adapts to changing needs and becomes the cornerstone of a thriving customer journey.
Welcome to the future of customer education, where knowledge is personalized, timely, and essential at every step.
Key Takeaways
- Gain a deep understanding of the customer lifecycle framework, focusing on key touchpoints and stages that define the customer journey.
- Explore how educational content and experiences serve as guiding forces, directing prospects and customers through engagement stages and significantly enhancing conversion rates.
- Discover the impact of personalized education across various customer stages, cultivating customer retention and advocacy.
Bio
Roxana is a B2B Product Enablement Director with expertise in strategic problem-solving and fueling organizational growth within multiple tech sectors, including fintech, telco, and hardware. She brings a solid track record for scaling online learning services from strategy to execution and across global markets. Roxana currently oversees the educational strategy for FintechOS citizen developers in one of the fastest-growing startup companies in Europe.