Prashanti
Pathak
Technical Product Owner at Costco Travel
"Product Power : Harnessing the potential of Product-Led Thinking"
"Product Power : Harnessing the potential of Product-Led Thinking"
10 - 5:50 PM EDT/New York (See in local time)
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04//2024 5:50 PM
04//2024 06:10 PM
America/New_York
#WTGC2024
"Product Power : Harnessing the potential of Product-Led Thinking"
#WTGC2024
"Product Power : Harnessing the potential of Product-Led Thinking"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Product Power : Harnessing the potential of Product-Led Thinking"
"Product Power : Harnessing the potential of Product-Led Thinking"
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Session: Product Power : Harnessing the potential of Product-Led Thinking
Product power refers to the ability of a product to drive growth and success for a company. Product-led thinking involves putting the product and its user experience at the forefront of a company's strategy, rather than relying solely on marketing and sales tactics. This presentation will explore the concept of product power and the benefits of adopting a product-led approach. We will examine case studies of companies that have successfully harnessed product power and discuss best practices for product-led thinking, including how to identify the right metrics to measure success, how to prioritize product improvements, and how to align cross-functional teams around the product vision. By embracing product power and product-led thinking, companies can create more valuable and engaging experiences for their customers, which can ultimately drive business growth and success.Key Takeaways
- What is Product Led thinking strategy and how it differes from traditional marketing and sales driven approaches
- Highlights on the companies that used Product led thinking and are successful today
- Best Practices for Product led thinking
- How to create culture of continious improvements
- Resourses for furthur learning on product led thinking
Bio
I am a free spirited thinker who is passionate about using technology to create products that solve real world problems. I have been in the technology industry for 8+ years, where I progressed from developing products to leading end to end management of complex products. My experience has made me an expert in agile development. I excel in dynamic environments while remaining pragmatic, focused, and able to communicate and present complex concepts to audiences of all levels. I love speaking and have participated as a speaker in many conferences, most recently at the Women in tech forum for Costco Travel 2021 and Women Tech Global Conference, 2020I also am an avid believer in fairness and diversity at the workplace and, therefore, I am actively involved with various diversity promotion platforms. I was awarded the Grace Hopper Celebration (GHC’20) Scholarship for my efforts in connecting women in technology. I also serve on the Board of Directors for a non-profit “Dandylyon Drama” (http://dandylyondrama.org/). We are engaged in growing more creative, compassionate, and courageous people through quality and accessible performing arts education.
