Neetu
Jain
Executive Director at JP Morgan Chase
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
24 - 1:50 PM EDT/New York (See in local time)
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04/24/2024 1:50 PM
04/24/2024 02:10 PM
America/New_York
#WTGC2024
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
#WTGC2024
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
"Design thinking and persona mapping to ensure you solve the real pain points responsibly "
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Session: Design thinking and persona mapping to ensure you solve the real pain points responsibly
This talk will focus on utilizing design thinking methodologies and persona mapping techniques to address genuine challenges and needs in a responsible manner. Design thinking involves a problem-solving approach that emphasizes empathy, ideation, and prototyping to create innovative solutions. Persona mapping involves creating detailed representations of target users to better understand their motivations and pain points.In this talk, we will discuss how combining design thinking principles with persona mapping can lead to more effective and responsible problem-solving. By gaining a deep understanding of the users' experiences and needs, the goal is to develop solutions that not only address specific pain points but also do so in a socially and ethically responsible manner. This approach aims to create products or services that genuinely enhance user experiences while considering the broader impact on individuals and society.
Key Takeaways
- Product Management
- Customer Empathy
- Product Discovery
- Design thinking
Bio
Neetu is an executive director of product at JPMC where she manages multi cloud networking offerings globally. Neetu is passionate about product and believed product discovery and HCD practices are crucial for a product success. Neetu hold a Masters in Computers and Bachelors in electronics. She has been in tech industry for 20+ years and has lead multiple 0 to 1 product launches as various companies like HP, IBM, USAA, TR and JPMC. Neetu is a strong women in tech advocate who founded the women in product chapter in DFW, founded Indian Women in Computing Systems community. She has held a parallel 10+ years of volunteer career supporting women and education centric initiatives at multiple NPOs.