Kim
Lenox
VP of Design at Amplitude
"From guesswork to greatness: using data in product design"
"From guesswork to greatness: using data in product design"
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Session: From guesswork to greatness: using data in product design
In an increasingly complex and data-driven world, product designers must adapt to rapidly changing user expectations, from ease of use to an instant understanding of the customer. Product designers today don’t just design individual products, but complex, seamless, and integrated platforms. In this session, Amplitude’s VP of Design, Kim Lenox, will explore why ecosystem design and critical thinking are not just nice-to-haves, but essential skills for product designers to thrive in today’s tech and AI-driven world. Kim believes that “the future belongs to those who connect the dots,” stressing the importance of using product data to understand what’s working and what’s not in the user experience.Key Takeaways
- Attendees will learn the most critical data points that they should be tracking as designers to better understand what’s working – and what’s not – in their product’s UX.
- Kim will discuss how to align your design goals with business goals to drive the greatest possible impact across your organization.
- The session will also reveal strategies for product designers to build more engaging products through user insights and product data.
- The session will focus on how design leaders can support and uplift the emerging women leaders within the industry.
Bio
As Vice President of Design at Amplitude, Kim Lenox makes transformative design a core part of Amplitude’s product development process. She leads the product design team to deliver user-centric, innovative experiences across Amplitude’s product suite. Prior to joining Amplitude, Kim was Vice President, Head of Design for Experience Cloud at Adobe, Vice President, Head of Product Design & UX Research at Zendesk, and Director of Product Design at LinkedIn.