"The ROI of Product, People, and Design: Shaping the Future of Aviation UX with Design Systems "
"The ROI of Product, People, and Design: Shaping the Future of Aviation UX with Design Systems "
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Session: The ROI of Product, People, and Design: Shaping the Future of Aviation UX with Design Systems
Our aviation client is a titan in their industry, having navigated significant growth in partnerships, services, and offerings in recent years. With our collaboration, we were able to demonstrate the product expertise, technical skills, and organizational change required to build and grow a best-in-class unified design system while balancing ongoing product launches and internal initiatives. This ultimately led to a long-term roadmap and strong client partnership for its adoption and engagement.With our story, we'll highlight:
- Influencing People, Product, and Process: how teams, workflows, and digital products aligned to create a scalable and tiered design system
- Driving Adoption and Engagement: how we took an iterative approach to ensure longevity and adoption within the organization by proving the value of digital innovation and its business impact
- Research and Testing for Scalability: key insights on the evaluation techniques, enablers, and pitfalls of preparing and equipping teams to scale effectively
Key Takeaways
- Learn practical strategies for creating a unified design system that's scalable and adaptable across large organizations amidst ongoing product releases
- Insights on influencing leadership and fostering collaboration among cross-functional teams – design, product, development
- Approaches on how businesses can successfully adopt and integrate design system transformation into their existing workflows through iterative methods
- Gain inspiration on how women in product and design leadership roles are shaping the future of customer and business experiences in industries like aviation and beyond
Bio
Mandy K YuMandy is a Practice Director, Design, and people manager at Thoughtworks Canada, who centers her work around purpose, people, process, and practice. She specializes in user research, UX strategy, and tech education. With over 12 years of experience, she has helped startups and enterprise clients define, design, and deliver B2C and B2B experiences across industries such as finance, transportation, marketing, and telecommunications.
In her role, she collaborates with clients to navigate complex challenges, transforming creative insights into practical actions that drive business outcomes and foster meaningful organizational change.
In her downtime, she's invested in empowering and mentoring other designers, having served as a recurring lecturer and mentor in design communities and academic institutions like the University of Waterloo, DesignX, Conestoga College, York University, and HexagonUX.
Ivana Ciric
As the Director of Product, Practice at Thoughtworks, Ivana is at the helm of product strategy and delivery across diverse industries including Commodities, Automotive, Travel, and Consumer Electronics. Her skill in developing forward-thinking 0-1 software products, ranging from ML platforms to immersive retail experiences, has resulted in delightful products for millions of users and increases in revenue for her clients.
Her leadership style blends extensive coaching experience with a passion for evolving Product practices. Ivana is more than a strategist; she's a mentor and catalyst, dedicated to nurturing outstanding talent in product building and innovation. Her commitment to fostering safe, inclusive, and learning-centric environments has redefined team dynamics and performance.
Ivana's influence extends beyond client work to her role as a thought leader in the Product community. Her mentorship and insights have shaped numerous programs and initiatives, making her a key influencer in the field.
