Helen
Garneau
CMO at Indicio
"How to spot trends and position your messaging when marketing emerging technologies"
"How to spot trends and position your messaging when marketing emerging technologies"
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Session: How to spot trends and position your messaging when marketing emerging technologies
As a marketing professional your job is to hit the always moving target of what people are interested in, what they are searching for, and how to position your product as the answer to their problems. This becomes especially important, and difficult, for emerging technologies that might not have as many industry recognized terms like IAM or CRM. In this session I will pull from years of experience marketing decentralized identity to discuss how to identify the terms that register with the customer at the time, why and when they might change, and how to know when to adapt your communications to better match the customer’s expectations.Key Takeaways
- Learn when keywords are important and when to talk to your audience in plain language
- Learn how to identify trends in your market
- Learn when and why you might want to change your messaging to better align with what your audience is searching for
Bio
Helen Garneau is a co-founder of Indicio and Chief Marketing Officer, where she is responsible for developing and driving Indicio’s global marketing strategy, initiatives and campaigns, and helping it to become the leader in decentralized identity technology.Helen oversees the creative and product management teams and is responsible for the global marketing, product development, and product launch strategies for Indicio’s portfolio of products and training services. Under Helen’s marketing leadership, Indicio and its customers have been nominated for and received prestigious technology awards, including a SuperNova Award from Constellation Research and a Global Tech Award, which have driven extensive enterprise and government engagement.
