Session: Moving Past the Buzz: Cultivating a Truly Data-Driven Organization
In today's business landscape, "data-driven" is a term that is often tossed around, much like AI, without a clear understanding of its true significance. But what does it really take to build a genuinely data-driven organization? Hazal will unravel this concept by sharing her hands-on experience at Wise, where she has successfully built a team around a deep-rooted data-driven philosophy.
This talk goes beyond the theoretical, diving into practical examples of how AI, Machine Learning, and Personalization are not just buzzwords but critical tools that drive real value for customers. Hazal will showcase how these technologies are leveraged at Wise to make data actionable and impactful.
Additionally, she will offer a forward-looking perspective on what the future holds for data-driven organizations, providing insights into emerging trends and how businesses can adapt and thrive. Whether you're just starting your data journey or looking to refine your approach, this session will provide you with the knowledge and inspiration to transform your organization into one where data truly drives decision-making and innovation.
Bio
Hazal Muhtar is a dynamic analytics leader with a remarkable talent for uncovering the powerful stories hidden within data. Originally from Istanbul, Turkey, Hazal moved to the USA to pursue her education and kickstart her career. After spending a decade in New York honing her expertise in analytics, she relocated to London to help establish and grow the analytics organization at Wise, one of the UK’s celebrated tech unicorns.
Her career has been defined by her passion for building and leading high-performing teams, driving product innovation, and championing a data-driven approach to solving complex challenges. Hazal also cares deeply about leveraging data for good, using it to raise awareness and drive action for meaningful causes in an informed and impactful way.
A sought-after speaker, Hazal frequently shares her insights at FinTech and Data & Analytics events across the UK and Europe. In 2023, her contributions to the industry were recognized when she was named among the Standout 45 in the Women in FinTech Powerlist by Innovate Finance, celebrating her impact as a trailblazer in the field.
Beyond her professional achievements, Hazal is committed to fostering the next generation of data professionals. She founded two thriving London-based communities: one dedicated to empowering women in analytics, now boasting over 500 members, and another uniting 100 data leaders to exchange ideas and shape the future of the industry.