Basia
Coulter
Lead, Business Hacking for Life Sciences at Globant
"Hacking the Gap Between Business and Technology"
"Hacking the Gap Between Business and Technology"
07 - 10:50 AM EDT/New York (See in local time)
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05//2025 10:50 AM
05//2025 11:10 AM
America/New_York
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"Hacking the Gap Between Business and Technology"
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"Hacking the Gap Between Business and Technology"
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"Hacking the Gap Between Business and Technology"
"Hacking the Gap Between Business and Technology"
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Session: Hacking the Gap Between Business and Technology
We're living through a time of extraordinary changes: technological, climate, and societal. Last year’s "IDC FutureScape: Worldwide IT Industry" predicted that 65% of global GDP will have been digitized by 2022. To adapt to the ongoing external change, and to become future-ready, organizations reinvent their business and operating models by leveraging modern technologies. And yet, 70% of change efforts fail to achieve their goals, largely due to lack of adoption. To reinvent themselves and to drive adoption of change from within, companies must rethink how they work. That includes hacking the gap between business and technology to support a mindset shift toward cross-functional collaboration and to focus on customer value.Basia will talk about her experience working with cross-functional consulting teams to help large organizations bridge the gap between business and technology as a way to introduce, adopt, and reinforce modern technologies, new ways of working, and a customer-centric, collaborative mindset. Companies succeed at change and reinvention when technology partners with business to drive and accelerate value delivery to the customer.
Key Takeaways
- Hacking the gap between business and technology is critical to support a mindset shift toward cross-functional collaboration.
- A focus on delivering customer value is a catalyst for eliminating silos between technology and business.
- Companies succeed at change and reinvention when technology partners with business to drive and accelerate value delivery to the customer.
Bio
From a Ph.D. in neuroscience, through experience design and strategy, to business strategy in technology consulting, Basia’s work has always revolved around connecting knowledge and expertise across fields to drive change and impact. Her current focus at Globant is on helping organizations in life sciences industry reinvent themselves by bridging the gap between business and technology and applying a customer / patient-centric lens. Through a deep understanding of the “why” behind the “what,” she leads cross-functional, global teams in connecting the dots and discovering the “how” to deliver sustainable business impact.