20-22 May 2025
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Ashley
Pusey
Data Protection & Cybersecurity Associate at Kennedys CMK LLP
"Caught in the Deception: How to Build a Deepfake Defense Strategy"
"Caught in the Deception: How to Build a Deepfake Defense Strategy"
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Session: Caught in the Deception: How to Build a Deepfake Defense Strategy
As generative AI technology evolves, deepfakes have emerged as a serious and growing threat to cybersecurity and corporate reputation. In this fast-paced session, we’ll examine how deepfakes are being weaponized for cyberattacks, from extortion and social engineering to market manipulation and insider threats. We’ll also explore the crucial need for organizations to develop specialized incident response plans to handle deepfake-related incidents, and how to safeguard their executive leadership and brand from potential harm. With real-world case studies and actionable strategies, attendees will leave with practical insights on how to mitigate the deepfake threat, both technically and communicatively.Presentation Format:
Introduction (3 mins): Brief overview of deepfakes and their increasing use in cyberattacks.
Real-World Case Studies (5 mins): Share concrete examples like the $25 million fraud incident and other deepfake-enabled attacks.
Key Threats and Response Strategies (7 mins): Discuss the four primary ways deepfakes can be weaponized (extortion, social engineering, market manipulation, insider threats) and how to prepare for them.
Building a PR Response Plan (5 mins): Share essential principles for crafting an effective PR strategy to manage reputational damage from deepfake attacks.
Q&A (5 mins): Engage the audience with a brief Q&A to address specific concerns and questions about preparing for deepfake risks.
Why This Session Matters:
Deepfakes are a growing threat to organizations of all sizes, from financial fraud to reputation-damaging attacks. As the technology continues to improve, businesses need to be proactive in developing strategies to detect and respond to these threats. This session will equip attendees with both the technical and communicative tools they need to protect their organizations, executives, and stakeholders from the potentially devastating effects of deepfake cyberattacks.
Key Takeaways
- The Growing Deepfake Threat: Understand the diverse ways deepfakes can be used in cyberattacks, with real-life examples of extortion, social engineering, and more.
- Preparing for Deepfake Incidents: Learn how to create a tailored incident response plan to detect, mitigate, and manage deepfake-related cybersecurity threats.
- PR Strategy for Deepfake Crises: Discover how to build an effective public relations response plan to protect leadership’s reputation and public trust in the event of a deepfake attack.
- Regulatory Considerations: Be prepared for future regulatory challenges, including potential SEC cybersecurity disclosures regarding deepfake threats and risks.
Bio
Ashley Pusey is a seasoned Data Privacy and Cyber Associate with six years of experience in AI, data privacy, and cybersecurity. Ashley provides strategic guidance on cyber incident management and data privacy compliance, working to ensure adherence to complex regulatory frameworks. Ashley specializes in breach response and regulatory investigations, navigating U.S. federal and state laws as well as international regulations in EMEA, LATAM, and APAC. Serving a diverse clientele—including corporations, healthcare providers, sports franchises, universities, financial services firms, and law firms—Ashley delivers innovative strategies in privacy, AI, and data governance. Her unique ability to act as a vital API between legal and non-legal teams has been key to her success, ensuring seamless communication and collaboration to navigate complex compliance and legal challenges.