Anna Luiza
Menezes
Chief Growth and Product Officer at Mobizap
"Joining Forces: How to Integrate Product and Growth for Sustainable Growth"
"Joining Forces: How to Integrate Product and Growth for Sustainable Growth"
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Session: Joining Forces: How to Integrate Product and Growth for Sustainable Growth
In this session, we’ll dive into the powerful synergy between Product and Growth and explore strategies to align these teams for maximum impact. You’ll learn how to break down silos, drive cross-functional collaboration, and leverage insights from both sides to accelerate user acquisition, engagement, and retention. Through real-world examples and actionable frameworks, discover how to build a growth engine that integrates seamlessly with product innovation, creating a pathway for sustainable and scalable growth. Whether you’re in Product, Growth, or leading both, this talk will equip you with the tools to make each step toward growth truly count.Key Takeaways
- Product and Growth Are Stronger Together
- Understanding User Needs Drives Sustainable Growth
- Data-Driven Decisions and Iterative Improvement
- Winning the Game with Product-Growth Alignment
Bio
Nana is a passionate Product and Growth leader who knows that great products and smart growth strategies go hand-in-hand. With over a decade of experience across fintech, banking, education, dark kitchens, delivery, and mobility, she’s helped turn startups into unicorns by building user-centered products and ensuring they reach the right audiences. From driving user acquisition and engagement to designing innovative go-to-market strategies, Nana bridges Product and Growth to create scalable, sustainable results through cross-functional collaboration. For her, it’s all about combining strategy with execution to build products people truly love – and making sure they know about them.