Prioritizing Long-term Goals Over Short-term Gains

A common trait among women-led businesses is the focus on long-term sustainability rather than immediate profits. This approach naturally aligns with sustainable innovation, as it involves considering the environmental and social impacts of business decisions. Learning from this, companies can adopt a more forward-thinking strategy, integrating sustainability at the core of their innovation processes.

A common trait among women-led businesses is the focus on long-term sustainability rather than immediate profits. This approach naturally aligns with sustainable innovation, as it involves considering the environmental and social impacts of business decisions. Learning from this, companies can adopt a more forward-thinking strategy, integrating sustainability at the core of their innovation processes.

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Catherine Castillo
Partner and Director at Codertal, Supertap, Machine Ventures, mykuya
Mon, 07/29/2024 - 12:50

Women entrepreneurs often prioritize long-term goals, emphasizing sustainable growth and stability over quick profits. This approach is beneficial in creating resilient businesses that can withstand market fluctuations and external pressures. A study to back this up is the one from the Peterson Institute for International Economics. The study found that companies with women in leadership roles tend to perform better financially in the long term. These companies also exhibit higher levels of innovation and sustainability .

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