Women in Tech Mentoring Program


Irma Karsten

Digital Marketing Strategist & Trainer

A digital marketing strategist, full stack digital trainer and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She is currently the owner of The Training Group. In this role, she serves as an avid full stack digital marketing trainer and facilitator for all things digital marketing related. She is also a digital marketing strategist and consultant.
Irma works in close collaboration with various international training institutions to deliver world class training to their clients, as well as digital marketing agencies to help with their clients’ strategies.
Some of her clients include the international marketing teams of Unilever, Kärcher, Barlow Motor Retail, Danone USA, Pioneer USA, Ogilvy team in Mauritius, Seeff Property Group Private Property, BMW UK, PF Changs, Core Group, Novare Holdings, UD Trucks, Toyota Zimbabwe and many more.
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