So, the purpose of this presentation is that um we are launching media space, which is a new social media platform for professionals. And I'm very happy to be here and uh I would like to thank you uh to Anna uh for this invite to speak.Uh because this whole conference is very exciting and um I'm very happy to share my journey and to learn from others as well. So uh a little bit about ourselves, um We have a uh team in Budapest uh with media experts. Uh Basically, it's uh it wasn't uh a conscious decision, but this is an all female management in Hungary. Uh And when I launched uh White Report Global Limited in London two years ago, then, uh uh we were happy to be joined by J Sanderson who is an international lawyer and Fiama Kli, who is a non-executive director uh at our company. So our back office is in uh Hungary and uh our front office is in uh London now. And uh as a media expert, uh obviously, uh we face many difficulties on the market uh including crossed competition, digital uh transformation, outdated regulation and taxation and uh obviously money and trust issues have been around for several years now.

But now we can add this pandemic and global economic and um and media crisis as well. So, uh how we started was uh that I, I was the former CEO of um Universal Macan and Magma Global in Hungary. And then I uh launched a company, uh that was a media consulting and business analyst company and still is uh uh with uh an innovative uh cross media business information service. Uh quite wide report, we've got a database, cross media database, including lots of media companies and uh media in Hungary and in the UK. Uh And last year, we recognized that uh because of these um very hot issues in terms of regulation between online platforms and traditional um media, it's trying to, to share our uh business intelligence insights in a wider scale. Uh So we uh organized a meeting and the roundtable at the GOV TEC summit last November in Paris. Uh It was titled uh Unlocking Digital Competition. Uh And the very di diverse group of professional uh were there including the advertising, global advertising director of the New York Times uh competition and media lawyers.

The Hungarian government uh program called Digital Success Program who are responsible for uh the digitalization in Hungary uh publishers uh association and media and competition lawyers. And um the conclusion was that it was a very useful uh conversation about these market issues, obviously sharing with the White report evidence. And um that uh I just recognize that it's not enough having these separate round tables, but we should have thousands of uh discussions like this and that this di diversity of different angles of these professionals uh can work together and can collaborate if they start talking to each other.

So that was the professional part. As you can see, it's not a very diverse group from, from gender point of view, but I will come back to that point later. So after uh this very event, uh I was thinking what to do because uh it was pretty clear that there are industry problems that are day to day work problems mentioning GDPR is a legal problem but also an tech problem of programmatic programmatic buyers um companies and so on.

And um I just thought that we should create platform uh called media space dot Global that connects all professionals in the media, technology and regulation uh sectors. And uh this is the only way to uh design a sustainable market if there is more uh collaboration and more conversation.

And obviously we can use the part of community uh the business intelligence evidence and also innovation. So this professional network is official, officially launching now. Uh And uh this is the better version that is already live. Um And uh I would be very pleased uh if you are interested uh if you could sign up and uh share your views. And give your feedbacks. Uh Because uh the objective of this is to have uh media, advertising, marketing, pr uh tech people uh regulation professionals closer to each other and um support each other um in a much closer and much more collaborative way than we've been doing it for years. Uh media space uh is a very uh different one from many social networks. And uh we call it a new wave uh because uh first of all, obviously, it's vertical. Uh so it's not like linkedin where you can find all um industries and the professionals, but it focuses on uh the media uh technology and regulation professionals in the media and advertising space. On the other hand, it's a technological feature. Uh but I'm sure you will understand why it's important uh that our feed collects every information from everyone uh that we shared. So it's not like that you live in your professional bubbles, like we live in Facebook or linkedin or uh in most of the platforms.

But uh you can find uh inspiring different information uh from a global perspective. There are other issues uh still functionable uh or functional features like uh being interoperable. Uh That's a very important uh one from not building another wall garden. Uh Meaning that if you have any content that you would like to share uh in different places, then you can share it to linkedin uh Facebook and Twitter as well. Uh Because this is a social platform that's going to be regulated uh in the following decade. Um We would like to have the uh part of community to set up the new rules and um exercising them uh on media space. So it would be a sort of regulatory standards as well. But uh on the top of the professional issues, uh I found some very interesting things and basically that's why I'm here at this uh women tech conference. Um And this is the, the network part and the women professional part because if you look around um among the leaders, there isn't too many in email and uh in media, there is uh quite a lot. But uh if you go deeper in technology, obviously, uh there isn't. And uh we just thought that uh maybe we should deal with that. It wasn't always like that. Uh Because in my career, in the past um more than 20 years, uh I didn't really deal with this gender issue.

Uh I was uh uh the CEO of a very big company uh in Hungary actually, that was the biggest um global media agency in Hungary um in my twenties. And I didn't understand why this gender problem would be a problem. Uh But uh but sometimes later, uh when uh we were selected uh to be part of this PWC London scale up program called Business to Business Fema Funders program, uh it became pretty clear uh that uh there are certain patterns that uh are more difficult uh in case of women founders than uh in case of uh male founders.

And I just recognize that it's very important to, to have a community. And uh that's how we started. Uh these women, they are our female founders in the business to business space. Uh It was two years ago when we met first and we still help each other and talk to each other and try to try to figure out how to, how to collaborate. So that was the minute I um I, I recognize this female um anger and uh being aware of that. Uh We would like to provide more space uh for women professionals in technology, uh media and regulation. Uh One opportunity on media space is uh that uh we've got the member daily uh interviews that we started with Lavina. Uh She's our reporter from London. Uh And uh we interview sea level professionals uh in this space and uh we are quite keen on to have this 11 50 50 ratio of females and males. So, uh if you are in this space and uh would like to say something. Uh And uh you are ac level executive, then uh we will be very happy to contact you and to interview you. Uh So we can provide speaking opportunities for, for females. On the other side.

Uh We opened a uh open discussion group for the women in tech conference uh participants uh on media space. Uh So you can join that group or if you are in this uh profession, obviously, you can start your own, that's all free. And um we are going to have events as well as we go on. Uh It's probably September and November. So the autumn of this year uh where we are going to uh offer speaking opportunities as well, uh That will be announced later and last but not least, uh I'm pretty open to any collaborative um ideas for female organizations can uh have females in the, in this media regulation technology space.

So I would be very pleased to connect those who you can um uh offer opportunities for, for those women. Uh on the platform, we, we are open minded um to be more active in their spare time or professionally. And uh just to give an o other example, uh how we think about the collaboration and collaborating with the female founders. Um There is a job section uh on the Media Space platform uh where we started a collaboration with Juliet. Uh Juliet is the founder of any good and we met in London at the PWC female founders uh Scalar program. Uh And uh the any good platform is a very special uh recruitment and uh job platform. Uh because uh if you sign up and become a member, you can offer uh people for certain roles. And if they get the job, then you get paid for that and uh for the, the companies, it's uh much cheaper than um normally. Uh So that's the uh innovation. Uh What Juliet started uh a few years ago and I thought it's great to have this in this uh media space uh context as well. So we uh teamed up and uh we um uh gave a space for uh any good uh sharing open roles for uh people who appear on the media space platform. So I think that's a great opportunity uh for a collaboration for both parties.

And uh Juliet gave an interview uh like two weeks ago. Uh not long after we started the beta phase, um not announced yet. And uh she had a very important sentence that I wanted to uh point out uh she said that recognizing your own social capital, your networks uh that you have, that's always been the best way she spoke about finding roles. But I think uh that's true in general that it's very important that there is such a big part uh in our connections and our social network and we can build this capital further uh that if there is such an encouraging um space like this conference uh where people are here to help each other and to learn from each other.

I think that's a very important uh statement that, that it has to happen. So last, but not least, uh I would like to encourage you uh to check out the media space. Uh It's free to register. And uh if you are in this space, I think this is a great opportunity to connect others to stay up to date and obviously influence. So, thank you very much for your um attention and uh please contact me uh that's me, King Insel uh via linkedin or via Media space dot global. And now I'm going back to the his chat room and uh I wanted to ask because I, I think we have five more minutes uh for uh A Q and A. If you have any questions or comments or feedback or any ideas to share, it's so difficult to talk to you. Thank you, John. Oh, hi. We know each other. We can't see each other now, but that's great to have you here regular through sandbox. Sure. Yeah. So the point is that um currently we have the big uh social networks and digital platforms uh where there are lots of uh issues around uh privacy, uh sharing uh business and personal data, uh void gardens and so on.

So what we thought was that uh instead of speaking about this in general, uh it would be great to have a practical view. And um it was uh on the second of June, I think last week, uh when the uh European Commission started to consultancies um regarding this uh uh general media and platform issues before any regulation they are considering. So what, what we are going to do is to offer this new platform space uh which has a kind of terms and condition and but they are everything that we get from the platform uh technological provider. And we would like to offer it uh to discuss and whatever is uh is reasonable, then we will do uh live. So people who lawyers at tech uh people, advertising media experts, we want to try out a new advertising solution. We are happy to, to do so on the media space or to look at new rules how it works in um in practice from legal point of view uh and so on. So basically, this is it and I would be very happy to talk to uh those of you who are interested in this. Thank you. We still have two more minutes. Um So I'm very interested in uh any more feedback, Sean is asking.

Uh uh No, we haven't take it into consideration. Thank you for uh this. And uh if you take a look at it, uh are you from um media or tech or regulation or which, which side of the profession who are participating? I think it's 23 people. Yeah. Yeah, I can see some of your answer. I don't want to uh reply each of them. I hope that these uh uh questions and comments will be available later, but I would like to encourage you uh because I think there are some serious um collaboration opportunities here here uh to contact me and I hope that I will get the uh contacts from you uh each of you because I just know a few people uh from here and I would like to uh carry on this conversation with each of you.

And uh we are pretty serious about these um member data interviews. I already mentioned it to John in the rehearsal uh that it's really tough to get um c level female speakers because they all don't speak or they commit to speak and they just um cancel the interviews. Uh And anyway, there is more uh male people who could be interviewed uh on sea level. So we would like we, we believe it's a great opportunity for both parties because we would get fresh views uh from those who we don't know yet. Uh And hopefully for others uh who can uh share the business views, policy views, day to day marketing, practical abuse. So it's a, it's a, it's a great opportunity I think for everyone and as the platform is growing, uh we already have a few 100 people. Uh and pretty sea level, I think this medium sea level uh decision makers um will be the majority. So it's really um really a valuable uh network for everyone. So um I would like to say thank you because I think, yeah, it's a my, my time is over. Uh So uh thank you again. Uh Please uh let's connect and uh, I will be around because I'm very interested in some other uh, presentations as well. So I hope that we will be able to talk later. Thank you so much. Bye bye.