Marketing Manager

Job Title: Marketing Manager (m/f/d)

Location: Warsaw

Application Deadline: 3rd January 2025

About Springer Nature Group:

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About Macmillan Education:

Macmillan Education provides world-class content in the most relevant, engaging and flexible formats to support students, teachers and institutions in lifelong learning. Visit macmillaneducation.com and follow @MacmillanEducation / @MacmillanELT

About the Role:

Marketing Manager responsibilities aim to support the implementation of the marketing strategy, effectively manage campaigns and resources, and drive brand growth in the Polish and CEE markets.

Key Responsibilities:

Marketing strategy:

• Contributing to the development of the marketing strategy for Macmillan in Poland and the CEE region, as well as for Hueber in Poland, based on the company's business goals and market needs Marketing plan coordination.

• Coordinating marketing plans for Poland and other CEE markets, ensuring alignment with the overall marketing strategy.

Planning and coordinating promotional content:

• Planning and coordinating the creation and distribution of promotional and advertising content through various channels (online and offline).

Collaboration with departments:

• Collaborating with the global marketing team, editorial, and sales departments on planning and marketing communication content to ensure consistency and effectivenes.

Budget management:

• Efficiently managing the marketing budget, optimizing expenditures, and allocating resources for campaigns to maximize ROI.

Analysis and reporting:

• Continuously analyzing the effectiveness of marketing campaigns and preparing regular reports on their performance.

Supporting the marketing director:

• Providing ongoing support to the Marketing Director, including preparing materials, analyzing data, and assisting in the execution of strategic marketing initiatives.

Team management:

• Managing the marketing team, delegating tasks, motivating employees, and developing the team's skills to achieve business objectives.

Experience, Skills & Qualifications:

Essential

• Documented mangerial role.

• Knowledge of Polish educational/ELT market.

• Marketing experience.

• Creativity.

• Communication skills.

• Fluent English and Polish language.

Desirable                       

• Marketing/ELT background.

• Cooperation with sales team experience.

• Good interpersonal skills.

• Working effectively under pressure.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent.

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/

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Job Posting End Date:

18-01-2025