Crypto and Innovative Fintech Solutions for Business Growth by Sukhi Srivatsan

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Challenges and Innovative Fintech Solutions for Cross Border Payments in Frontier Markets

With growing technological advancements, cross-border payments have been a critical aspect of expanding businesses, especially in frontier markets. The Head of Sales at as a Finance, headquartered in London, introduces the challenges in frontier markets and some of the firm's unique solutions in a recent presentation. This blog post provides a summary of the talk.

Difficulties of Cross-Border Payments in Frontier Markets

According to the country director and head of sales, African frontier markets are experiencing pivotal changes in their financial infrastructure due to a multitude of issues. These challenges encompass the following:

  • Lack of financial infrastructure and interoperability: This issue often leads to excessive USD use in cross border payments, which increase costs and delays.
  • Few banks with correspondence status: This causes limitations in transparency, delays, and beneficiary's potential loss of money.
  • Local systems with last-mile restraints: As connectivity between banks or other providers can be weak, it results in complications for quick and visible payment processing.

Deciphering Challenges with as a Finance

The as a Finance firm, which operates in various offices across seven markets, brings unique solutions to these challenges using cutting-edge API technology and employing local compliance teams. The company is known to provide an 'always-on global back office,' facilitating efficient payments, FX, and treasury for their clients. Further, the enterprise offers reach, infrastructure, and expertise to its customers. An integration process requiring API technology assists in the payment delivery to the last-mile target.

Role of Cryptocurrency in Business Expansion

Complementing these service offerings, cryptocurrencies are gradually emerging as a significant solution to cross-border payment challenges. With the increasing adoption of cryptocurrencies across multiple African markets, this digital asset is being considered as a potential medium for commerce and transaction. The leapfrogging effect typical in African financial behavioral trends provides an opportunity for the potential adoption of cryptocurrencies.

Real-life Use Case: FTX's Partnership with as a Finance

Supporting this prediction, the recently announced partnership between FTX, a global digital currency exchange, and as a Finance, is a promising step towards fostering web three and digital currency adoption throughout Africa. Leveraging as a Finance's comprehensive on and off ramps, FTX offers African users access to a wide array of digital currencies through their application. This partnership strives to facilitate African currency trading, expand Web 3 in Africa, and promote the participation of African NFTs and artists on the FTX NFT marketplace.

Final Thoughts

The innovative financial solutions presented by as a Finance and similar fintech companies indicate the potential for frontier markets to overcome cross-border payment challenges. Given the advent and success of cryptocurrency, a promising financial landscape for frontier markets like Africa is on the horizon.


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