Perceptions of Competence and Likability

Research indicates that women often face a likability-competence trade-off not encountered by men. Women may be perceived as competent or likable, but not both, which can negatively affect their career advancement as leadership roles often demand both traits.

Research indicates that women often face a likability-competence trade-off not encountered by men. Women may be perceived as competent or likable, but not both, which can negatively affect their career advancement as leadership roles often demand both traits.

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