Paulina
Morgan
Marketing Automation Manager at Alida
"The Power of Marketing Automation"
"The Power of Marketing Automation"
24 - 4:50 PM EDT/New York (See in local time)
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04/24/2024 4:50 PM
04/24/2024 05:10 PM
America/New_York
#WTGC2024
"The Power of Marketing Automation"
#WTGC2024
"The Power of Marketing Automation"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"The Power of Marketing Automation"
"The Power of Marketing Automation"
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Session: The Power of Marketing Automation
Learn how to move the needle by creating product need, boosting brand affinity, building trust, and fostering authentic connections with audiences through the power of marketing automation!Key Takeaways
- Determine customer journey and customer experience
- Identify customer segments - ICP
- Nurture leads while you sleep [from acquisition to retention]
- Personalize communications-lead scoring
- Testing + optimizing (a/b) + AI trends
Bio
Paulina works with innovative, creative and sustainable companies to move the needle through digital marketing. She has 5+ years of experience working in tech at a variety of different-sized companies. She balances marketing automation with operations, cultivating a balance of analytical skills, design thinking, and getting the right message to the right audience at the right time. Paulina is a Marketing Automation Manager at Alida, a CX management SaaS company.