Heather
McGinley
Director of UX, Content and Design Strategy at GoDaddy
"Strategic Storytelling: How to Tell Stories that Matter"
"Strategic Storytelling: How to Tell Stories that Matter"
24 - 1:50 PM EDT/New York (See in local time)
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04/24/2024 1:50 PM
04/24/2024 02:30 PM
America/New_York
#WTGC2024
"Strategic Storytelling: How to Tell Stories that Matter"
#WTGC2024
"Strategic Storytelling: How to Tell Stories that Matter"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Strategic Storytelling: How to Tell Stories that Matter"
"Strategic Storytelling: How to Tell Stories that Matter"
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Session: Strategic Storytelling: How to Tell Stories that Matter
Your product has the potential to make a positive impact on your customers' lives, but only if you know how to tell the story well. What can your product do for your customer? Why is it special? Why does it matter? Anytime you take a product to market, you have to connect the dots between impact and meaning, and, that requires telling a story, a human story. This talk will cover the development of a flagship messaging framework, a story that motivates employees and customers alike, and 360-degree content design that sings.Key Takeaways
- Product stories are human stories.
- You must be able to verbalize what your product can accomplish, how it works, and why it matters.
- Storytelling is a craft, but at work, it must be applied creative, driving impact.
- A powerful product story is told through a connected 360-degree content ecosystem.
- One product story, many dimensions.
Bio
Heather is an Emmy-winning content design leader, whose career has spanned broadcast, digital, publishing, and tech. From entertainment to publishing to fintech and more, she has led teams, launched products, told stories, and championed teams all along the way. Whether it's working for Oprah, Intuit, or GoDaddy, her work is global in impact, and billions have consumed her work. She seeks to inspire, learn, and follow the challenge. She's also a killer at Star Trek trivia night.