Social Commerce

Social commerce, the buying and selling of goods directly within social media platforms, is on the rise. This trend underscores the need for women in tech to focus on integrating e-commerce functionalities into social media apps, facilitating seamless purchases without needing to leave the app, and leveraging user-generated content for marketing.

Social commerce, the buying and selling of goods directly within social media platforms, is on the rise. This trend underscores the need for women in tech to focus on integrating e-commerce functionalities into social media apps, facilitating seamless purchases without needing to leave the app, and leveraging user-generated content for marketing.

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Mobile E-Commerce Strategies

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