Increased Purchasing Power of Women

Women control a substantial portion of household spending and have significant influence over purchasing decisions, including tech products. Marketers recognize this power, making women the faces of tech influencer campaigns to directly appeal to this influential buying demographic.

Women control a substantial portion of household spending and have significant influence over purchasing decisions, including tech products. Marketers recognize this power, making women the faces of tech influencer campaigns to directly appeal to this influential buying demographic.

Empowered by Artificial Intelligence and the women in tech community.
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