While Big Data is primarily quantitative, its scale and depth enable the enrichment of qualitative sociological research as well. By incorporating large-scale data analysis into their methodologies, sociologists can contextualize personal stories and ethnographic observations within wider societal patterns, adding depth and breadth to qualitative insights.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.