Session: How to turn business challenges into opportunities
The business world has faced many challenges in recent years, and achieving success involves staying on par with the changes and adapting your workplace. Drawing from her experience leading revenue generation at Rakuten Viber through various challenging periods, Chief Revenue Officer Cristina Constandache shares insights on navigating change, making strategic choices, and effectively turning adversities into advantages.
Bio
The business world has faced many challenges in recent years, and achieving success involves staying on par with the changes and adapting your workplace. Drawing from her experience leading revenue generation at Rakuten Viber through various challenging periods, Chief Revenue Officer Cristina Constandache shares insights on navigating change, making strategic choices, and effectively turning adversities into advantages.
Short Bio: As Chief Revenue Officer at Viber, Cristina Constandache directs, defines, and leads all global revenue-generating activities to ensure its success for business messaging solutions and advertising on Viber for our users in 190+ countries worldwide. Always at the intersection of advertising and technology, Cristina draws on more than two decades of experience in global media sales with a proven track record in messaging solutions for brands, advertising, business development, and client services on the international stage.
Prior to working at Viber, Cristina was the VP of EMEA and Americas Business Partnerships at Cheetah Mobile, the 4th largest app developer in the world, where she oversaw all global revenue-generating activities for mobile advertising campaigns. Before joining Cheetah Mobile, Cristina led the commercial team at Mobpartner until its acquisition by Cheetah Mobile. Cristina has also held senior management positions at online media planning and affiliate marketing agencies including Intela, Aedgency, and Commission Junction.
A thought leader in all things mobile, Cristina regularly shares her expertise in advising brand and agency marketers, speaking at events, and contributing articles to industry trade publications.