Veronica Bykin Bio
Veronica Bykin, the Director of Engineering, Consumer Experience Platforms at Nike, has amassed over 25 years of technical leadership and management experience in the tech industry. Her career has spanned leadership roles at renowned companies like Nike, Albertsons, Autodesk and Gap, where she has led multifaceted teams responsible for web, mobile, services, payment and data platforms. Veronica has a proven track record of driving the efficient delivery of consumer-facing features and capabilities, benefitting millions of customers worldwide. Her extensive expertise encompasses emerging technologies, consumer experience enhancement, marketing, personalization, analytics, AI/ML, and experimentation strategies. Veronica collaborates closely with engineering, product, and business stakeholders to set strategic goals, refine architecture, enhance design, optimize efficiency, ensure quality, and achieve compliance. She is deeply passionate about spearheading agile, digital, and DevOps transformations, global scaling of applications and teams, and the relentless delivery of value to both businesses and customers.