Vivian Chan - How is XR going to change the way we interact?

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How Augmented Reality is Changing the World

Hello! I'm Vivian Chen, the Global Head of Digital Sales at Next Tech AR. With 21 remarkable years in tech, I've witnessed how technology has diverged and converged in different areas, particularly with the rise of Augmented Reality.

My Journey in Tech

My career started out in analytics, then transitioned into launching AI solutions with SAP. I later moved to VM Ware, launching different cloud services that evolved how we develop and function. A once six-month development cycle has been cut to mere 2-3 week sprints all due to the Cloud. But now, my focus is on Extended Reality specifically Augmented Reality. The future of experience is becoming more visceral and immersive, with technology shaping every sphere of your life.

What is Extended Reality?

Let's first clarify what Extended Reality (XR) means. XR is a spectrum that covers Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality. In simple terms, VR transports you into a digital world using headsets like Oculus or HTC. On the other hand, AR infuses digital information into the real world using your mobile phone or a tablet, thus enhancing your experiences. And right in the middle is Mixed Reality, allowing you to experience real-world elements with digital overlays through wearables or headsets. This technology is known as Extended Reality.

Impacting Lives with Augmented Reality

Now, let's delve into how AR is going to redefine your life and how you interact with your world.

1. Human Holograms

At Next Tech AR, we believe in the power of human holograms in transforming how we interact. Imagine the possibilities of being able to create your holograms or even of your family, peers, and client and share them across continents. If you could be in five places at once, how would it change your experiences or your business? AR and human holograms also have the power to revolutionize how we shop. With increased online purchasing behavior, the 'try or see before you buy,' concept enabled by 3D immersive technologies becomes increasingly important. You can also expect to see human holograms becoming virtual experts, enhancing product education and driving repeat purchases. For instance, we're partnering with a vitamin company, True Life, to create smart packaging facilitated by AR.

2. An Innovative Approach to Learning

Another aspect of our lives primed for AR disruption is education. Picture the idea of meeting your lab professor in your home, learning to use lab equipment through AR. By partnering with institutions like Ryerson University, we shipped lab experiences to students' homes, creating engaging and personalized learning modules.

Exploring Career Pathways in Tech

If the world of AR and tech intrigues you, consider the various roles available in the tech industry. You can opt to be a developer or get into the design field if you enjoy making things. If you are more inclined towards sales and marketing, like myself, there is a whole world of opportunities in that aspect. There are also roles tailored to helping customers in support and service delivery or opting for positions in the administrative and human resources fields.

In Conclusion...

As the world of tech and AR opens up new possibilities in how we shop, learn, and live, it’s important to anticipate that in the next 2-5 years, XR is going to fundamentally shift our interaction with technology. We are moving towards an era where experiences will be highly visual, experiential-based, and deeply personal.

While technology promises exciting developments and integrations into our lives, it's crucial to bear in mind the responsibility that comes with it. We should use it to foster connections, make technology more human-centric and better tailored to its users.

To explore more about these emerging technologies and their impact, please join my new channel, Vivian Channel, on the Next Live X creator platform. Let's continue the conversation on how technology is humanizing our world!


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