Shaping Expectations Through Gender Roles

Culture significantly shapes the expectations placed on women in negotiation contexts. In cultures with strong, traditional gender roles, women negotiators may face skepticism regarding their authority and competence. This skepticism can arise from stereotypes that view women as less assertive or decisive than men, potentially undermining their negotiation effectiveness across international borders.

Culture significantly shapes the expectations placed on women in negotiation contexts. In cultures with strong, traditional gender roles, women negotiators may face skepticism regarding their authority and competence. This skepticism can arise from stereotypes that view women as less assertive or decisive than men, potentially undermining their negotiation effectiveness across international borders.

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