Market research is essential for product innovation and adaptation strategies. It helps women entrepreneurs understand if their product or service needs adjustment to meet the local demands or if new products should be developed to cater to the global market's needs, thus ensuring better acceptance and success.

Market research is essential for product innovation and adaptation strategies. It helps women entrepreneurs understand if their product or service needs adjustment to meet the local demands or if new products should be developed to cater to the global market's needs, thus ensuring better acceptance and success.

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