Insufficient Attention to Employer Branding

Companies may not realize how their employer brand is perceived externally, particularly by women. An employer brand that does not actively showcase diversity and inclusivity or that fails to address the unique concerns of women in tech can dissuade female candidates. Regularly reviewing and amending employer branding strategies to highlight inclusivity can attract a more diverse applicant pool.

Companies may not realize how their employer brand is perceived externally, particularly by women. An employer brand that does not actively showcase diversity and inclusivity or that fails to address the unique concerns of women in tech can dissuade female candidates. Regularly reviewing and amending employer branding strategies to highlight inclusivity can attract a more diverse applicant pool.

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Bias in Hiring Practices

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