"CDP Journey - Data Readiness to Adoption"
"CDP Journey - Data Readiness to Adoption"
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Session: CDP Journey - Data Readiness to Adoption
The power of a data platform lies in the synergy between the data itself, the technology that drives it, and the team that uses it. Customer Data Platforms (CDPs) have emerged as crucial tools in today's data landscape, yet organizations that have not embarked on a CDP journey often struggle to justify and live up to the potential return on investment (ROI). While CDPs are promoted as a panacea for resolving data silos, without making cultural changes, the value of the CDP will never be realized.Drawing from multiple data journeys spanning data warehouses, master data management systems, and CDP implementations, this presentation explores a practical approach to maximize the benefits of a CDP investment.
For organizations yet to embark on a CDP journey, justifying the return on investment can be challenging. Attend this session to learn how to evaluate your data's readiness for a CDP and maximize your investment by driving adoption with targeted measures, change management and training.
Unlock your CDP's true power - explore the facets of data, people, technology, and process when embarking on this transformative journey.
Key Takeaways
- #1 How to realize the ROI of your CDP?
- #2 The importance of an organization's data when considering a CDP
- #3 Understanding the 8 key criteria for driving adoption with people and process
Bio
With more than 20 years of data expertise, Sangeetha Parsan is an expert in designing and implementing data and technology solutions, as well as data integration solutions for B2B organizations. She currently heads a vibrant team of data experts focused on seamlessly integrating businesses onto data platforms, as well as particularly in complex corporate mergers and acquisitions. Sangeetha is driven by a passion for connecting data with business requirements, ensuring that solutions are not only inventive but also practical and user-focused. She has an in-depth comprehension of data's role including harnessing of data for predictive and prescriptive applications that drive informed decisions.