All righty. Then let's begin. I'm so happy to be here today. I think it's my fourth time now. I'm not sure, but I'm very happy to be part of this every year.And today I want to talk about personal branding because it has done so much for me and my brand and I um I'm a pitch trainer since 2019. And the speaker and I started personal branding, I think a year and a half before I even registered my company as a pitch trainer. And I already pushed um my personal brand with pitch with pitch trainings even before I even with my company. So when I registered my company in 2019, I already got known as a pitch trainer in my town in my country. And this really helped with my um brand with my bookings and stuff like that. And so in 2019, when I finally did it officially, I um already got booked from Apple in November and stuff like that because I already, I was known as a pitch trainer. And since then much happened, I'm also a lecturer in the Masters University with pitch trainings. I'm also a co founder of a female company where we help a woman um go into self employment. And as you can see, I've worked with many cool companies and everything came through personal branding and networking.

So I'm here today to really push you to go into personal branding because there are so many things that can happen for you. First things first, I always want to start with um you have to be your own biggest cheerleader because if you aren't your own biggest cheerleader who is cheering for you, you have to do it for yourself. I gotten so many great opportunities because I was my biggest cheerleader and I just pushed for myself, for example, the Forbes 30 the 30 thing which happened in 2018, I got into it because I pushed myself and I was my biggest cheerleader and I applied and then they did the research and stuff like that and then they accepted, which is amazing and a very cool network there.

But if I wasn't my own cheerleader, nothing would have happened. Or maybe even later, maybe someone later would have um nominated me and stuff like that. But it's important to be your own cheerleader. And now we will go on to like personal branding. And first thing, personal branding is, um, oftentimes we have to network, we have to network, network network, we get to know people and stuff like that. And when you are in networking position. You have to um give a short pitch, an elevated pitch, we might say where you introduce yourself. And this is also part of your personal brand to really have a strong introduction for yourself. And if you have never heard an elevator pitch, I'm here to tell, to tell you why is it so important? It is so important because you can use it literally everywhere. For example, an interview, if you are an employee and going to a job interview, they can ask you, hey, tell me about yourself and you don't have to scramble on for words, you just know what you want to say and very secure about that or you, you can use it in the about you section on linkedin.

It's also very good use um for your elevator pitch or just literally whenever the opportunity strikes, it can be at the networking event, it can be in the grocery store where, where you are in line and just somebody asks you literally wherever and why is it so important that you have an elevator pitch?

It is um that you can position yourself and you take the lead. It goes hand in hand with being your own cheerleader. And we don't want to wait for someone to recognize us, for someone to position us and stuff like that. We want to take it into our own measure and really um uh take the lead here and position ourselves and I um created a method. It's called the One liner, Mad Lips if you are familiar um with, I think it's a typical American thing as well where you have a booklet and you just um there's a story and you have to say um words, adjectives and stuff like that. And then there's a funny story and I created it for the one liner for the elevator pitch as well because it makes it very easy if you're self employed um to really get your story out there in just one sentence. And here you can see it is my company name of the company is developing your product to help your target audience to solve a problem with a secret sauce. And even though I just said, if it's, if you're self employed, it's very easy for that. But also if you're at networking events with your company, and you have to be like the representation of the company, it's completely the same um method to use for you as well. And I'm going to show you an example.

For example, my company fe Mines is developing a mentoring program to help women who are on the brink of founding their business to turn their idea into a real company with our 1 to 1 help and with 10 workshops in three months. So if this single sentence completely packed, you know exactly what we do with free minds and what our product is all about. And you can use this, you can screenshot and stuff like that and you can use it for networking events and so on. And when we are talking about networking events, I also want to give you a short structure for when somebody asks you, hey, what are you doing? You can use the one liner or you can use this method. I created this my, I can't really say created, I just um put it together this method for because in Corona Times, I did so many virtual networking events and it was in a room full of 20 people and everyone had to introduce themselves. And you can imagine like it took so long because everyone told their whole life story and it was very hard to really get uh to get the focus because everyone just told everything. So I want you to have a really precise elevator pitch when you are introducing yourself in a bigger room, for example, who are you? What do you do? And very important, why are you here?

Because you will always want to um round the the introduction of with um something you want to tell the other person why you're here. Because this also gives a great opportunity for small talk because uh what's the worst thing with networking? And you don't know what to say what to do. So um if somebody asks you um who you are, you just tell them these three questions and you can just tell them. Why are you here to network? Do you need anything from anyone? Are you on the hunt for clients? Blah, blah, blah, just whatever. And this really opens it up and then the conversation is going. But now let's continue on with defining our personal brand. So we know how to network and stuff like that. But personal branding is more about how the bigger picture from you are, how you um are conveyed on the internet and social media on linkedin and stuff like that. I'm going to show you as well, some um examples for myself from linkedin and with defining our personal brand, it's gets it is getting really clear where we want to go and um as who we want to be seen as from other people. So I have a three step plan for you. First things, first step one determine who you really are. What unique skills do I have? What are my core values? What am I most passionate about? So those are the things you really need to know about yourself.

Values are so important and we want to get really clear on who we are in the inside. Then we can go on to determine what you want to accomplish. So we know who you are, but let's now see where you want to go. What would I like to accomplish both personally but also professionally or what do I want to be known for a very good question. If I could be the world's foremost expert on the topic. What would it be if you know this, it's very easy to go out there and to talk about things on social media because we know our topics, I wrote about pitch trainings and my bookings and stuff like that all the time. And therefore everyone knew me as a pitch trainer. Step three, identify your target audience. So we know who we are, what we want to accomplish. And now we want to see who are the people we're talking to, who can most efficient and who can I most effectively help, who will benefit most from my skill set and knowledge. And who am I most passionate about serving is also a very good question because the target audience can either be like if I'm self employed, it can be like a big business and they are, they should book me or um it should be uh it could be like young start ups who don't uh who can't afford a pitch trainer.

And therefore they just need my knowledge to advance their pitching. For example, there can be many target audience, but what should be really focused. Um It should be like the middle part. So where you want to go, who like uh which expert do you want to be? This is where you really have to be, have to have a focus there. So really try um to decide which, which message, which key message you want to make and then stick to it. That's very important. Now, we will go on about some examples for linkedin on how what you can do on linkedin and why it's so crucial on linkedin. I think for personal branding, profe professional, personal branding, linkedin is the best thing that you can do for yourself to advance your career and also to advance yourself like your own business as well. In linkedin, there is even um a social selling index. I'm going to post the link um here in the chat. It's usually um a feature from the sales Navigator, but they extracted it and put it um for free for everyone to use. And if you are um logged into a linkedin on your browser, you can just click the link and you have your social selling index.

And with this, you can see how you rank, I would suggest looking at it right now, take a screenshot and then build your personal brand and then looking at it in maybe half a year because it doesn't change daily and it's not really effective to look at it daily, measure it daily.

So look at it maybe in half a year. But what you can do is with your mouse, you can um go over the question marks and they will tell it, they will tell you what you need to do better on linkedin to advance your personal brand. As I said, linkedin has done very much for me. And I'm going to show you some screenshots that I got. For example, Regina works at um the best Economics University in Austria. And she just wrote me on a random Thursday at like 10 pm at night that she saw once again a cool post from mine and she want to get in touch with me or like Alexandra um is from University of Cambridge. We have just done the University of Cambridge pitch training yesterday and this was the time that she um got in touch with me for linkedin to book me as a pitch trainer on Naved. Um He booked me as a pitch trainer in Africa and he just got to know me for linkedin. He just um searched pitch trainer and he found me and if I wouldn't have made like a cool um profile or just with all those keywords, he wouldn't have found me.

So it's very important to advance yourself on linkedin to also step up your linkedin profile game as well. And let's go on for examples. So for example, what um works good on linkedin is to share something about your everyday life. If you have virtual coffee and stuff like that, if you network some screenshots from today, from me or from other speakers, you can share and you should share your biggest takeaways. For example, this works really, really well. So as I said, screenshots from past events works very good because you can tag the speakers or other people who attended and then you get better reach as well. Or you can share your knowledge here. I just showed um my weekly reset that I built a notion and I just shared what I'm doing every week to reset my week, my month and stuff like that or to share personal stories, everyone is really nosy. And so we want to see um inside your brain inside your personal life as well or you can ask them for advice, you can ask them for lessons learned. For example, in this post, I wrote a time management blog and I asked other people to tell me their best time management hack and therefore they got involved and they just shared so much a great way is also announcement here.

I announced I was back on the board of the start up organization in Austria and this got so many views and nearly 12,000 views for announcing because um linkedin people just want to celebrate each other. But what, what is so cool to see here with personal branding is what it can do for your brand or for your company. Let's have a look. So you've, you, you're seeing my screenshot right now with the 12,000 views. This is the screenshot from the organization and it has 30 likes minehead over 175. Ok. All right. And then what I did, I tagged um those two girls in the picture and what happened the last one, Karina wasn't really active on linkedin but because I posted like ta her, she got so much reach and profile visits. It was insane. And also what was insane was the peak of profile visitors from my post to the organization. So because I posted the organization, they got so much reach on their page as well. So as you can see, it really benefits the brand behind it as well. It's so cool. Um At the last, I also want to talk to you about feeling and sounding more confident because personal branding is not only how you are visible online, but also how you are offline at networking events.

And there we want to really feel and sound confident to really portray a strong personal brand and selling yourself is literally protecting confidence. So if you are confident, you can sell literally everything and confidence is not something that you need to earn. It is something that you decide because I always thought the more I'm doing, the more organizations I'm working, I can be then more confident but it's so wrong. I can be the Laziest person without a job just laying on my couch chilling and I could be the most confident bad bitch ever because I am just deciding it that I'm being confident and no one can take that away and to give you also some confidence tips as well is to work with positive affirmations.

So think of something that really works for you. So you can look for ideas online or you can just think about something on your own like phrases. Um So like you got this, I got this, I'm really excited about this. Everyone in this room really likes me or stuff like that. So really positive affirmations to push the negative thoughts away from us, as I said to really refuse negative talk about yourself. This is so important. We don't need this negativity and if it pops up, just push it away, we don't need it. And also a very good small tip is to wear something that makes you feel good. Everyone has something that makes you feel good. I for example, if I put on red lip lipstick, I feel like the baddest bitch, I feel so cool. I feel so good. I feel like an adult even though I'm 28 but without um lipstick, I still feel like I'm 13. I don't know, I feel so young and insecure and this just makes a pop and of confidence for me and it's very easy to just put it on, but you can wear a certain coat, some shoes, a sheen a, a skirt, a dress, whatever you're doing, you know, you have something in your um closet.

What makes you feel good and you need to wear that? I'm always closing my um speeches with a quote from George Dyer. Everything you ever wanted is on the other side of fear. So let's really try to push ourselves and work on our personal brand. Thank you so much for being part of my short keynote today and I would be happy to get connected to you on linkedin. If you have any questions uh regarding um personal branding or like linkedin or you want to uh for me to watch over your linkedin profile and give you feedback. Just hit me up. I'm very happy to talk to you. And if you have any questions, we have two minutes left. Thank you so much for being part. Oh my God, you have so many nice words inside this chat function didn't even see it beforehand. I'm just reading over it right now. Thank you so much. I'm doing some screenshots because you're so cute. Thank you so much. Yeah. Share your linkedin here in the chat and that's connected or just hit me up on linkedin and just add me and we get connected there. Thank you guys so much. Are there any questions? I don't think so. All righty, I think we're done. I'm going to close the screen. Thank you so much for being part of this today and I hope you have a wonderful um other sessions and enough time to network and get to know each other. That's so important.

Thank you so much. Bye guys.