Principal, Digital Performance Analytics

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Principal, Digital Performance & Analytics

Why We Have This Role

We're seeking a Principal, Digital Performance Analytics to drive the optimization and expansion of our digital marketing channels at Qualtrics. As our business scales and we continue delivering exceptional products and marketing efforts, this role becomes crucial in ensuring we meet pipeline and revenue targets. By harnessing the power of quantitative analysis, this position will play a pivotal role in enhancing our digital marketing strategies to attract, engage, and activate buyers throughout their journey. This is an opportunity to make a substantial impact in a rapidly growing environment.

How You'll Find Success

• Exhibits a strong passion for quantitative analysis and its role in enhancing marketing strategies
• Excels in crafting and delivering actionable insights from complex data
• Collaborates effectively with cross-functional teams, serving as a go-to resource for digital channel optimization
• Demonstrates exceptional communication and data visualization skills
• Shows a proactive, creative, and analytical approach to problem-solving
• Possesses advanced proficiency in SQL and analytics tools like Tableau, R, Domo, etc.

How You'll Grow

• Opportunity to shape and optimize digital marketing strategies within a high-growth company
• Exposure to diverse data sources and advanced analytics techniques
• Collaboration with cross-functional teams, enhancing networking and skill development

Things You'll Do

• Optimize Marketing Channels: Collaborate with channel owners to optimize digital marketing campaigns, providing performance recommendations and deep analyses.
• Data-driven Insights: Transform raw data into persuasive visual content, delivering growth insights, campaign efficiency analysis, and cohort data blending.
• Operational Execution: Support campaign execution using SQL and scripting tools, ensuring efficient data acquisition and blending.
• Influential Partner: Collaborate with digital channel owners, supporting both strategic presentations and ad-hoc requests.
• GTM Strategy: Craft raw data and analysis into well-written, impactful content for senior stakeholders and executives.
• Cross-functional Collaboration: Establish strong partnerships with product, revenue, and cross-functional teams, guiding investment decisions.
• Performance Monitoring: Monitor campaigns, ensuring optimization based on industry best practices.
• Strategic Recommendations: Present strategic recommendations on product, GTM, launches to leadership, supporting critical investment decisions.

What We're Looking For On Your Resume

• Bachelor’s degree in a quantitative discipline or related field
• 8-12 years of experience in marketing/analytics
• Proficiency in SQL and analytics tools like Tableau, R, Domo, etc.
• Strong communication, data visualization, and collaboration skills
• A proactive and creative problem-solving mindset

What You Should Know About This Team

• Collaborative team environment focused on cross-functional cooperation and mutual growth
• Opportunity to contribute to the optimization of digital marketing strategies in a high-impact role
• Emphasis on quality, timeliness, and exceptional results