As female representation attracts a wider audience and fosters a deeper connection with the game, developers can see a significant impact on their revenue. This includes not just the initial game downloads or purchases but also in-game purchases and long-term player retention, which are key drivers of profitability.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.