Consumer behavior plays a critical role in determining the most effective pricing strategy for a new product. Startups can analyze how price-sensitive their target market is, what competitors are charging, and what price point might maximize both sales and profitability.

Consumer behavior plays a critical role in determining the most effective pricing strategy for a new product. Startups can analyze how price-sensitive their target market is, what competitors are charging, and what price point might maximize both sales and profitability.

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