Different cultures have varying norms about gender roles, which can affect how women’s negotiation behaviors are perceived. Understanding the cultural context in which the negotiation takes place can help women adapt their approach accordingly. Researching and respecting cultural norms while finding ways to assertively state one's case can bridge gaps and foster better negotiation outcomes.

Different cultures have varying norms about gender roles, which can affect how women’s negotiation behaviors are perceived. Understanding the cultural context in which the negotiation takes place can help women adapt their approach accordingly. Researching and respecting cultural norms while finding ways to assertively state one's case can bridge gaps and foster better negotiation outcomes.

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