A/B testing is a powerful tool for balancing creativity and data. It involves creating two versions of a marketing element (e.g., ad copy, images, or call-to-actions) and testing them with your audience to see which one performs better. This method allows for objective decision-making based on data while preserving the room for creative experimentation. It's a way to validate creative instincts with empirical evidence, making it a critical technique for women in tech to master.
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