Gendered Marketing and Product Positioning

The marketing of VR games and equipment often targets male demographics, overlooking the interests and preferences of female audiences. Adopting a more inclusive marketing strategy that appeals to and represents a broader audience can help engage more women in VR gaming, expanding the market and enriching the gaming culture.

The marketing of VR games and equipment often targets male demographics, overlooking the interests and preferences of female audiences. Adopting a more inclusive marketing strategy that appeals to and represents a broader audience can help engage more women in VR gaming, expanding the market and enriching the gaming culture.

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