FOMO The Fear of Missing Out

Social proof can create a sense of urgency or fear of missing out (FOMO). When women see products being rapidly bought, highly rated, or running low in stock due to popularity, it can push them to make quicker purchasing decisions to avoid missing out on trends or deals.

Social proof can create a sense of urgency or fear of missing out (FOMO). When women see products being rapidly bought, highly rated, or running low in stock due to popularity, it can push them to make quicker purchasing decisions to avoid missing out on trends or deals.

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Customer Experience in E-Commerce

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