Market research that overlooks women in STEM is inadvertently narrow in scope. By including this demographic, companies can expand their market reach and uncover new avenues for growth and innovation. The insights gained from this inclusive approach can lead to the creation of products and services that resonate with a broader audience.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.