Assuming there’s a market for your product without sufficient evidence is risky. Skipping the process of market validation can lead to investing in a product that doesn’t meet customer needs. Engaging with potential customers early and often helps refine your offerings and improve market fit.

Assuming there’s a market for your product without sufficient evidence is risky. Skipping the process of market validation can lead to investing in a product that doesn’t meet customer needs. Engaging with potential customers early and often helps refine your offerings and improve market fit.

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